EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
06/10/2026
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Official data from USPTO
UPSELL DIRECT THE FUTURE OF E-COMMERCE IS HERE
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
46
Latest update
06/12/2026
Trademark type
Combined
Nice classes
9, 35, 42
Filing date
05/25/2018
Registration date
06/23/2020
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
06/23/2020
Last transaction
06/12/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
04/20/2018
First use in commerce
04/20/2018
Drawing code
3
Owner type
16
Owner location
Williston, VT, US
Examiner
BIACHE, AUBREY
Law office
N50
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the wording "UPSELL DIRECT" with "UPSELL" in blue and "DIRECT" in teal. There is a blue and teal angular shape above the "U" and teal semi-circular shapes of decreasing size emanating from the upper right sides of the angular shape and the "D". The wording "THE FUTURE OF E-COMMERCE IS HERE" is in dark blue directly underneath. The color white in the mark represents background, outlining, and/or transparent areas and is not a feature of the mark.
Holders and representatives
Holders
UPSELL DIRECT LLC
Representatives
Laila S. Wolfgram POLSINELLI LLP
Technical classification
Nice Classes
Class 9Class 35Class 42
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Blank near field communication (NFC) tags; Near field communication (NFC) tags for providing advertising informationenabling purchase of goods and/or servicesaccessing e-commerce sites and platforms; Blank near field communication tags; Near field communication (NFC) cardssmart cards; Near field communication chipsencoded electronic chip cards for identifying particular users of the smart cards; Near field communication (NFC) devicessmart cards and smart card readers; Downloadable software that allows consumers to access e-commerce applications and websites using near field communication tags; Downloadable software for accessingbrowsing and searching online databases in the fields of e-commercemobilecommerceonline shopping; Download software for scanning near field communication tagscardsdevices; Downloadable software for browsing and purchasing consumer goods featuring wish listsfavoritesalertsschedulesfulfillment optionschat messagesvirtual shopping cartsdigital point of sale displays; Mobile applications for e-commercemobile commerceonline shoppingdownloadable software for browsing and purchasing consumer goods
Class 35
Advertising and promotion services and related consulting; Marketing consulting services; Developmentpreparation and design of customized promotions for businesscustomized advertising campaignscustomized marketing campaignsall for others; Direct marketing services; Advertising and marketing; Development of marketing strategies and concepts; Providing a website featuring an online marketplace for exchanging goods and services with other users featuring wish listsfavoritesalertsschedulesfulfillment optionschat messagesvirtual shopping cartsdigital point of sale displays
Class 42
Software as a service featuring software for use with near field communication tags in the fields of e-commercemobile commerceonline shopping for browsing and purchasing consumer goods; Platform as a service featuring computer software platforms for use with near field communication tags in the fields of e-commercemobile commerceonline shopping for browsing and purchasing consumer goods; Application service provider featuring software for use with near field communication tags in the fields of e-commercemobile commerceonline shopping for browsing and purchasing consumer goods; Providing on-line non-downloadable software for browsing and purchasing consumer goods via e-commercemobile commerceonline shopping featuring wish listsfavoritesalertsschedulesfulfillment optionschat messagesvirtual shopping cartsdigital point of sale displays; Providing temporary use of a web-based software application that allows consumers to access e-commerce applications and websites using near field communication tags; Providing temporary use of a web-based software application featuring software for accessingbrowsing and searching online databases in the fields of e-commercemobile commerceonline shopping; Providing a website featuring on-line non-downloadable software for browsing and purchasing consumer goods featuring wish listsfavoritesalertsschedulesfulfillment optionschat messagesvirtual shopping cartsdigital point of sale displays
Publications
History of USPTO decisions and trademark events.
46 publications found
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/10/2026
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
06/10/2026
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
06/10/2026
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
06/23/2025
R.PR
REGISTERED-PRINCIPAL REGISTER
06/23/2020
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
05/19/2020
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
05/18/2020
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
04/25/2020
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
04/22/2020
GNRT
NON-FINAL ACTION E-MAILED
04/22/2020
CNRT
SU - NON-FINAL ACTION - WRITTEN
04/22/2020
EX1G
SOU EXTENSION 1 GRANTED
03/11/2020
EXT1
SOU EXTENSION 1 FILED
03/10/2020
EEXT
SOU TEAS EXTENSION RECEIVED
03/10/2020
SUPC
STATEMENT OF USE PROCESSING COMPLETE
02/28/2020
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
02/28/2020
IUAF
USE AMENDMENT FILED
02/07/2020
EISU
TEAS STATEMENT OF USE RECEIVED
02/07/2020
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
09/10/2019
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
07/16/2019
PUBO
PUBLISHED FOR OPPOSITION
07/16/2019
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
06/26/2019
ALIE
ASSIGNED TO LIE
06/07/2019
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
05/24/2019
XAEC
EXAMINER'S AMENDMENT ENTERED
05/24/2019
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
05/24/2019
GNEA
EXAMINERS AMENDMENT E-MAILED
05/24/2019
CNEA
EXAMINERS AMENDMENT -WRITTEN
05/24/2019
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
05/23/2019
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
05/22/2019
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
05/22/2019
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
04/15/2019
GNFR
FINAL REFUSAL E-MAILED
04/15/2019
CNFR
FINAL REFUSAL WRITTEN
04/15/2019
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
04/04/2019
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
03/02/2019
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
03/01/2019
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
03/01/2019
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
09/15/2018
GNRT
NON-FINAL ACTION E-MAILED
09/15/2018
CNRT
NON-FINAL ACTION WRITTEN
09/15/2018
DOCK
ASSIGNED TO EXAMINER
09/10/2018
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
06/05/2018
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
06/03/2018
NWAP
NEW APPLICATION ENTERED
05/29/2018
Continuous trademark protection
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