18 SINCE 07 KARLOVY VARY 18 4 JB 07 THE ORIGINAL BECHEROVKA 4 J B JAN BECHER 18 SINCE 07 JAN BECHER

Mark description

The mark consists of a three-dimensional configuration of a bottle. The bottle is in the color green, with a blue neck and cap. The black lines on the cap represent ridges in the cap. The neck also has a red oval with blue and silver borders; in the oval is the number "18" followed by the word "SINCE" and then the number "07", all in silver. Below the red circle are the words "KARLOVY VARY" in silver lettering and below the words is a silver line. At the base of the pour stem of the bottle are the numbers "18" and "07" with a stylized number "4" with a horizontal line appearing directly beneath and crossing over a portion of the number "4". The bottom of the "4" forms a highly stylized arrow. The letter "J" appears below the left side of the horizontal line and the letter "B" appears below the right side of the horizontal line. The "4" and "J" and "B" design and the "18" and the "07" at the top of the bottle appear in the color green. The face of the bottle has an indented design and within the indentations is a label that consists of two blue horizontal rectangles overlapping a larger vertical yellow rectangle with rounded corners. There is a blue border around the outside of the entire label and a thinner blue line that appears on the outer portion of the yellow label. At the top of the yellow section are the words "THE ORIGINAL" in blue lettering. The top blue rectangle contains the word "BECHEROVKA" in white with a silver and white horizontal line above and below the wording. At the center of the yellow rectangle is a stylized number "4" with a horizontal line appearing directly beneath and crossing over a portion of the number "4". The bottom of the "4" forms a highly stylized arrow. The letter "J" appears below the left side of the horizontal line and the letter "B" appears below the right side of the horizontal line. The number "4" and "J" and "B" design on the yellow label appears in the colors black, silver, and white, and is superimposed over a dark yellow ray design. In the lower blue rectangle is the signature "Jan Becher" in white script with a white underline, and with a silver and white horizontal line above and below the underlined signature. And to the right of the signature and overlapping the lines is a red oval with blue, silver, and white borders; in the oval is the number "18" followed by "SINCE" and then the number "07" in the colors silver and white. At the bottom portion of the bottle is the name "JAN BECHER" embossed in green. The broken lines depicting the outline of the bottle, the bottle neck, and the bottle cap indicate placement of the mark on the goods and are not part of the mark.