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Official data from USPTO

O

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

O

ST13

US500000087760397

Class

9, 35, 42

Filing

87760397

Registration

5683525

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

01/07/2026

Trademark type

Combined

Nice classes

9, 35, 42

Filing date

01/18/2018

Registration date

02/26/2019

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/06/2026

Last transaction

01/07/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

First use anywhere

01/01/2006

First use in commerce

01/01/2006

Drawing code

3

Owner type

03

Owner location

New York, NY

Examiner

SMITH,CYNTHIA RINALDI

Current location

Historical data usage

Mark description

The mark consists of stylized letter "O" with 2 arcs above it.

Holders and representatives

Holders

Smaato, Inc.
Smaato, Inc.

Representatives

Michael A. Cohen Schwabe, Williamson & Wyatt, P.C.

Technical classification

Nice Classes

Class 9Class 35Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Downloadable software for mobile advertising that may be accessed from a global computer network that allows self-service audience data trackinganalyticsstatistical evaluation of marketing dataassimilating data for use in advertisingmonitoring and reporting on the effectiveness of advertisements

Class 35

Advertising and marketing; business management; advertising and promotional servicesassistance in the promotion of good and services of others via targeted advertisingmarketingsoliciting; advertising consultationconsultation in the field of online advertisingweb and mobile analytics related thereto; advertising consultationadvertising analysis and optimization; operating online digital advertising self-service marketplaces for use by advertiserspublishersoperatorsassociated data providers featuring advertising space on the Internet

Class 42

Providing temporary use of non-downloadable software for monitoring website and mobile application activity; providing temporary use of non-downloadable software for managingmonitoring and optimizing the performance and effectiveness of websitesmobile applicationsonline marketing campaigns; providing temporary use of non-downloadable software for managingcollectingintegratingreportinganalyzingvisualizingindexingfilteringsharing a wide variety of data and information from various sources; design and development of software for Internet users; providing temporary use of non-downloadable softwaredigital advertising technologiesin particularsoftware applications for management of digital advertising data

Publications

History of USPTO decisions and trademark events.

33 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

01/06/2026

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

01/06/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/06/2026

ES8R

TEAS SECTION 8 RECEIVED

08/26/2025

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

07/14/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/14/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/14/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/14/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/14/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/14/2025

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

02/26/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/11/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/11/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

02/26/2019

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/11/2018

PUBO

PUBLISHED FOR OPPOSITION

12/11/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

11/21/2018

ALIE

ASSIGNED TO LIE

11/05/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/23/2018

XAEC

EXAMINER'S AMENDMENT ENTERED

10/23/2018

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

10/23/2018

GNEA

EXAMINERS AMENDMENT E-MAILED

10/23/2018

CNEA

EXAMINERS AMENDMENT -WRITTEN

10/23/2018

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

10/02/2018

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/01/2018

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

10/01/2018

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

05/02/2018

GNRT

NON-FINAL ACTION E-MAILED

05/02/2018

CNRT

NON-FINAL ACTION WRITTEN

05/02/2018

DOCK

ASSIGNED TO EXAMINER

04/30/2018

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

01/31/2018

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/30/2018

NWAP

NEW APPLICATION ENTERED

01/22/2018

Continuous trademark protection

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