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Official data from USPTO

SMARTJOURNEY

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

SMARTJOURNEY

ST13

US500000087702961

Class

35, 42

Filing

87702961

Registration

5698627

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

31

Latest update

01/27/2026

Trademark type

Word

Nice classes

35, 42

Filing date

11/30/2017

Registration date

03/12/2019

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/26/2026

Last transaction

01/27/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

01/16/2018

First use in commerce

01/16/2018

Drawing code

4

Owner type

16

Owner location

MINNEAPOLIS, MN

Examiner

BELLO, ZACK

Current location

Historical data usage

Holders and representatives

Holders

CAPILLARY TECHNOLOGIES LLC
LOYALTY SOLUTIONS LLC
Aimia US Inc.

Representatives

Lesley McCall Grossberg Ice Miller LLP

Technical classification

Nice Classes

Class 35Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Advertising; organizationadministration of loyalty programs which provides consumer incentives such as discounts on goods and services purchased through retail outlets; promotional servicespromoting the sale of goods and services of others by awarding points redeemable for consumer merchandise and distributing coupons; business management and administration consultancy; business advice and information; business advisory and consultancy services relating to database management and marketing; business data analysis; business research and analysis of markets; Business administration of consumer loyalty programs; Administration of a consumer loyalty program to promote restaurant services and retail services of others; Customer loyalty services and customer club servicesfor commercialpromotional and/or advertising purposes; promoting the sale of wares and services of others through a consumer loyalty program; advertising agenciespromoting the goods and services of others; advertising and promotion of the sales of goods and services of others through purchase continuity programs consisting of the distribution of points or miles which can be redeemed for goodsservices or money from a catalogueparticipating merchants and service providers; advertising services rendered to third partiesorganizationoperation and supervision of sales and promotional incentive schemes; advertising and marketing servicespromoting the goods and services of others through the dissemination of advertising matterpublication of publicity textsopinion pollssales promotionmanagement of data filesinformation and business inquiriesservice of promotion attached to programs of development of customer loyaltyorganizationimplementing and supervision of sales and of a method of promotional premiums; advertising and marketing servicesthe organizationoperation and supervision of sales and promotional incentive schemes; sales promotion services; advisory and consultancy services relating to database management and marketing; market research consultation; analysis of market research data; advertising and marketing services for othersarrangingconducting and administration of customer loyalty reward and promotional incentive programs for commercial and advertising purposes in the field of customer loyalty reward and sales and promotional incentive programs and sales promotions; business consultancy and providing business information relating to sales and promotional incentive or loyalty schemes; business data analysis; business informationproviding marketingsystems and operational information regarding the operation of reward programs; business management; business research; business servicesproviding others and managing for others computer databases regarding customer loyalty reward and sales and promotional incentive programs and sales promotions and companies participating in loyalty reward and sales and promotional incentive programs; collecting and analyzing information relating to market analysis and research for business purposes; data compiling and analyzing relating to market research; business services for retailersthe collectionreportinganalysis of point of sale data for business purposes; market research consultation; business consultation services in the field of the issuanceredemption and expiry of points or miles which can be redeemed for goods and services of participating merchants and service providersthe calculation thereof and the calculation of estimates of points or miles issued that will never be redeemed; customer loyalty services for commercialpromotional and advertising purposesproviding incentive reward programs for customers to promote the sale of products and services of others; providing incentive reward programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; market analysis services; market research services; market research consultation in the field of customer loyalty strategiespromotion strategies and pricing strategies; development of marketing strategies and conceptsstrategies to obtain and maintain customer loyalty to third party companiescustomer base identification strategies and customer knowledge and relationship managementretention strategies and added value services managementas in prizes and rewards and provision of commercial or business information; providing incentive reward programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; promotingadvertising and marketing customer loyalty programs of others; business services provided to the consumer retail industrythe collectionreportinganalysis of point of sale data for business purposes; providing incentive reward programs for customersemployees and business partners through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing business or commercial information in the field of on-line computer tracking of sales objectives and fulfillment services for performance incentives by means of a global computer network; provision of business management information; publicity and sales promotion services; promotional servicesdesign and distribution of catalogs and promotional items of others for publicity purposes; Business research in the field of customer loyaltyloyalty reward programsmarketingadvertising and commercial data analytics

Class 42

Design of information technology systems; computer software design

Publications

History of USPTO decisions and trademark events.

31 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

01/26/2026

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

01/26/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/26/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/01/2025

ES8R

TEAS SECTION 8 RECEIVED

09/11/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/21/2025

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/12/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

03/12/2019

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/05/2019

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/04/2019

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

01/10/2019

SUPC

STATEMENT OF USE PROCESSING COMPLETE

01/09/2019

EX1G

SOU EXTENSION 1 GRANTED

01/09/2019

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/09/2019

IUAF

USE AMENDMENT FILED

12/20/2018

EXT1

SOU EXTENSION 1 FILED

12/20/2018

EEXT

SOU TEAS EXTENSION RECEIVED

12/20/2018

EISU

TEAS STATEMENT OF USE RECEIVED

12/20/2018

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

07/03/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/08/2018

PUBO

PUBLISHED FOR OPPOSITION

05/08/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/18/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/31/2018

XAEC

EXAMINER'S AMENDMENT ENTERED

03/16/2018

ALIE

ASSIGNED TO LIE

03/16/2018

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

03/16/2018

GNEA

EXAMINERS AMENDMENT E-MAILED

03/16/2018

CNEA

EXAMINERS AMENDMENT -WRITTEN

03/16/2018

DOCK

ASSIGNED TO EXAMINER

03/14/2018

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

12/11/2017

NWAP

NEW APPLICATION ENTERED

12/04/2017

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