REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
04/13/2026
Back to search
Official data from USPTO
JUST ADD WATER SIMPLIFY YOUR SELF-CARE
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
34
Latest update
04/14/2026
Trademark type
Combined
Nice classes
5, 29
Filing date
10/17/2017
Registration date
04/13/2021
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
04/13/2021
Last transaction
04/14/2026
Responsible office
United States Patent and Trademark Office
Status code
700
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
2018-02-00
First use in commerce
2018-02-00
Drawing code
3
Owner type
16
Owner location
Santa Monica, CA, US
Examiner
CROMER, ZACHARY
Law office
L40
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of an image of a single drop of water above a swirl design with the words "JUST ADD WATER SIMPLIFY YOUR SELF-CARE" on top.
Holders and representatives
Holders
Serena Loves, LLC
Representatives
Joseph K. Liu ONE LLP
Technical classification
Nice Classes
Class 5Class 29
Vienna Codes
No Vienna codes available.
Goods and services
Class 5
Pharmaceutical preparations in the nature of dietary and nutritional supplement powders; vegetable based foodstuffs in the nature of a nutraceutical for use as a dietary supplement
Class 29
Vegetable based foodstuffsprocessed and pureed vegetables
Publications
History of USPTO decisions and trademark events.
34 publications found
R.PR
REGISTERED-PRINCIPAL REGISTER
04/13/2021
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
03/12/2021
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
03/11/2021
SUPC
STATEMENT OF USE PROCESSING COMPLETE
07/09/2020
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
07/08/2020
IUAF
USE AMENDMENT FILED
06/18/2020
EISU
TEAS STATEMENT OF USE RECEIVED
06/18/2020
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
09/26/2019
EX1G
SOU EXTENSION 1 GRANTED
09/24/2019
EXT1
SOU EXTENSION 1 FILED
09/24/2019
EEXT
SOU TEAS EXTENSION RECEIVED
09/24/2019
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
07/02/2019
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
05/07/2019
PUBO
PUBLISHED FOR OPPOSITION
05/07/2019
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
04/17/2019
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
03/25/2019
DOCK
ASSIGNED TO EXAMINER
03/25/2019
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
03/21/2019
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
03/20/2019
ERFR
TEAS REQUEST FOR RECONSIDERATION RECEIVED
03/20/2019
GNFN
NOTIFICATION OF FINAL REFUSAL EMAILED
09/26/2018
GNFR
FINAL REFUSAL E-MAILED
09/26/2018
CNFR
FINAL REFUSAL WRITTEN
09/26/2018
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
08/18/2018
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
08/17/2018
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
08/17/2018
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
02/20/2018
GNRT
NON-FINAL ACTION E-MAILED
02/20/2018
CNRT
NON-FINAL ACTION WRITTEN
02/20/2018
DOCK
ASSIGNED TO EXAMINER
01/25/2018
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
10/27/2017
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
10/26/2017
NWAP
NEW APPLICATION ENTERED
10/20/2017
Continuous trademark protection
Get notified about every new filing that threatens JUST ADD WATER SIMPLIFY YOUR SELF-CARE or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.