ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
04/29/2026
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Official data from USPTO
THE DEALER PLAYBOOK
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
THE DEALER PLAYBOOK
ST13
US500000087616447Class
41
Filing
87616447
Registration
5463834
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
24
Latest update
04/30/2026
Trademark type
Word
Nice classes
41
Filing date
09/20/2017
Registration date
05/08/2018
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
11/07/2023
Last transaction
04/30/2026
Responsible office
United States Patent and Trademark Office
Status code
702
Official register
Principal Register
First use anywhere
04/04/2014
First use in commerce
04/04/2014
Drawing code
4
Owner type
16
Owner location
NORTHLAKE, TX, US
Examiner
WILSON, MARYNELLE WEST
Law office
M40
Current location
TMO LAW OFFICE 113
Holders and representatives
Holders
LIBERTY WORLDWIDE HOLDINGS LLC
Cirillo Marketing Group Inc.
Cirillo Marketing Group Inc.
Representatives
Brian Tucker KIRTON MCCONKIE
Technical classification
Nice Classes
Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 41
Business education and training servicesdeveloping customized in-company leadership and executive development programsproviding executive coaching servicesproviding public and in-company keynote presentations to business leaders; Conducting workshops and seminars in automotive marketingsales and leadership; Education servicesproviding mentoringtutoringclassesseminars and workshops in the field of automotive marketingsales and leadership; Education servicesproviding non-downloadable webinars in the field of automotive marketingsales and leadership; Educational and entertainment servicesproviding motivational speaking services in the field of automotive marketingsales and leadership; Entertainment servicesproviding podcasts in the field of automotive marketingsales and leadership; Entertainment servicesproviding video podcasts in the field of automotive marketingsales and leadership
Publications
History of USPTO decisions and trademark events.
24 publications found
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
11/07/2023
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
11/07/2023
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
11/07/2023
E815
TEAS SECTION 8 & 15 RECEIVED
05/09/2023
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
05/08/2023
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
06/27/2019
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
05/25/2018
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
05/25/2018
R.PR
REGISTERED-PRINCIPAL REGISTER
05/08/2018
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/20/2018
PUBO
PUBLISHED FOR OPPOSITION
02/20/2018
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
01/31/2018
ALIE
ASSIGNED TO LIE
01/16/2018
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
01/05/2018
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
01/04/2018
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
01/04/2018
TROA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
01/04/2018
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
01/03/2018
GNRT
NON-FINAL ACTION E-MAILED
01/03/2018
CNRT
NON-FINAL ACTION WRITTEN
01/03/2018
DOCK
ASSIGNED TO EXAMINER
12/26/2017
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
09/26/2017
NWAP
NEW APPLICATION ENTERED
09/23/2017
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