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Official data from USPTO

ADVANTAGE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

ADVANTAGE

ST13

US500000087601055

Class

42

Filing

87601055

Registration

5392074

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

26

Latest update

08/03/2026

Trademark type

Combined

Nice classes

42

Filing date

09/08/2017

Registration date

01/30/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/04/2023

Last transaction

08/03/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

09/06/2017

First use in commerce

09/06/2017

Drawing code

3

Owner type

16

Owner location

IRVINE, CA, US

Examiner

HSU, FONG

Law office

O20

Current location

TMO LAW OFFICE 129

Mark description

The mark consists of the word "Advantage" in which the letter "A" is formed by a red chevron-shaped portion overlying a back triangular portion, and the "dvantage" portion is in black stylized lower-case letters.

Holders and representatives

Holders

CONNECTED DEALER SERVICES, LLC
Procon Analytics, LLC

Representatives

Gary L. Montle

Technical classification

Nice Classes

Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 42

Software as a service (SAAS) services featuring software for GPS tracking of vehicles that serve as loan collateral for automotive lenders and dealerships

Publications

History of USPTO decisions and trademark events.

26 publications found

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

08/03/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

05/06/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/18/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/18/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/18/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

09/18/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

09/18/2024

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

08/04/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

08/04/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/04/2023

E815

TEAS SECTION 8 & 15 RECEIVED

02/07/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

01/30/2023

R.PR

REGISTERED-PRINCIPAL REGISTER

01/30/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/14/2017

PUBO

PUBLISHED FOR OPPOSITION

11/14/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/25/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/04/2017

DOCK

ASSIGNED TO EXAMINER

10/02/2017

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

09/15/2017

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/14/2017

NWAP

NEW APPLICATION ENTERED

09/12/2017

Continuous trademark protection

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