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Official data from USPTO

ACTION IT'S ALL ABOUT CHOICES.

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

ACTION IT'S ALL ABOUT CHOICES.

ST13

US500000087420987

Class

44

Filing

87420987

Registration

5311404

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

27

Latest update

07/02/2025

Trademark type

Combined

Nice classes

44

Filing date

04/21/2017

Registration date

10/17/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/20/2023

Last transaction

07/02/2025

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

First use anywhere

2015-01-00

First use in commerce

2015-01-00

Drawing code

3

Owner type

16

Owner location

Orlando, FL

Examiner

HALMEN, KATY

Law office

L90

Current location

POST REGISTRATION

Mark description

The mark consists of five stylized words, arranged in two rows, divided by a horizontal line. The first row contains the word "ACTION". The letters in "ACTION" are separated from each other by vertical lines. The letter "O" in "ACTION" is split into two half circles, wherein the upper half circle displays an apple, and the lower half-circle displays a barbell. The second row consists of the phrase "It's All About Choices.". The letters in the second row have a different, although still stylized, font, and are slightly smaller than the letters in the upper row.

Holders and representatives

Holders

It's All About Choices, LLC

Representatives

It's All About Choices, LLC

Technical classification

Nice Classes

Class 44

Vienna Codes

No Vienna codes available.

Goods and services

Class 44

Counseling services in the fields of healthy lifestyle and nutritionpersonal assessmentspersonalized routines and maintenance schedules; providing a website featuring information about healthwellness and nutritionincluding personal assessmentspersonalized routines and maintenance schedules

Publications

History of USPTO decisions and trademark events.

27 publications found

WOAG

WITHDRAWAL OF ATTORNEY GRANTED

06/30/2025

WOAR

TEAS WITHDRAWAL OF ATTORNEY RECEIVED

06/30/2025

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

05/20/2023

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

05/20/2023

PLGL

ASSIGNED TO PARALEGAL

05/20/2023

ES8R

TEAS SECTION 8 RECEIVED

03/23/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/27/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/27/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/27/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

10/17/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/04/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/04/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

10/17/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

08/01/2017

PUBO

PUBLISHED FOR OPPOSITION

08/01/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

07/12/2017

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

06/29/2017

ALIE

ASSIGNED TO LIE

06/21/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/15/2017

XAEC

EXAMINER'S AMENDMENT ENTERED

05/15/2017

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

05/15/2017

GNEA

EXAMINERS AMENDMENT E-MAILED

05/15/2017

CNEA

EXAMINERS AMENDMENT -WRITTEN

05/15/2017

DOCK

ASSIGNED TO EXAMINER

05/09/2017

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

04/29/2017

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/28/2017

NWAP

NEW APPLICATION ENTERED

04/25/2017

Continuous trademark protection

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