ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
06/18/2025
Back to search
Official data from USPTO
SHIFT SHOP
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
37
Latest update
06/19/2025
Trademark type
Combined
Nice classes
9, 25, 38, 41
Filing date
01/11/2017
Registration date
06/05/2018
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
02/21/2025
Last transaction
06/19/2025
Responsible office
United States Patent and Trademark Office
Status code
704
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
04/08/2017
First use in commerce
07/28/2017
Drawing code
5
Owner type
16
Owner location
El Segundo, CA
Examiner
SPILS, CAROL
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the word "SHIFT" in red capitalized letters which appear slanted forward and a black shadow appears on the left hand side each letter. The word "SHIFT" appears on top of the word "SHOP" which appears in grey capitalized letters.
Holders and representatives
Holders
Beachbody, LLC
Beachbody, LLC
Representatives
Camille M. Miller COZEN O'CONNOR
Technical classification
Nice Classes
Class 9Class 25Class 38Class 41
Vienna Codes
No Vienna codes available.
Goods and services
Class 9
Prerecorded DVDs featuring exercisefitnessdietary information instruction; downloadableinteractive multimedia computer software for use in database managementfor use in electronic storage of data which provides audioaudiovisual and video training information on the subject of physical exercisephysical exercise equipmentdiet and nutritionpicturesimagestextphotos related thereto; computer application software for mobile phonesportable media playershandheld computerssoftware for use in database management and use in electronic storage of datain the field of exercisefitnessdietary information and instruction
Class 25
Tank topsT-shirtsshirtssweatshirtsshortshatscaps
Class 38
Electronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audiovisual and audiovisual material via a global computer network; video on demand transmissions; mobile media services in the nature of electronic transmissionbroadcasting and delivery of audiovideo and multimedia entertainment content including textdataimagesaudiovideo and audiovisual files by means of the Internetwireless communicationelectronic communications networks and computer networks; providing internet chatrooms; all of the above excluding servicesapplicationssoftware and web sites relating to computer game softwarevideo game software or computer game or video game information
Class 41
Providing a web site featuring fitness information and on-line instruction in the field of physical exercise and tracking progress of workouts; providing fitness information on a website via a global computer network; providing a website featuring blogs and non-downloadable publications in the nature of articlesvideosbrochures in the fields of exercisefitness and nutrition; educational services and on-line educational servicesproviding instruction in the fields of the use of exercise equipment and physical exerciseinstructional materials distributed in connection therewith; physical fitness training servicestracking progress of workouts for others; entertainment servicesconducting contests; education and entertainment servicesproviding a website featuring non-downloadable audio clipsvideo clipsmusical performancesmusical videosfilm clipsphotographsaudio visual materials and information all in the field of exercise and fitness; entertainment servicesbut expressly excluding video games and computer gamescomputer games or video game information; educational servicesproviding web-based and classroom training in the field of the use of exercise equipment and physical fitness for continuing education for instructors and distribution of training material in connection therewith; educational servicesconducting classesseminarsconferencesworkshopsfield trips in the field of the use of exercise equipment and sales techniques and distribution of training material in connection therewith; membership club servicesproviding training to members in the field of the use of exercise equipment and sales techniques; educational servicesoffering of assessments and surveys in the field of educator training and performance for the purpose of improving teaching procedures; physical fitness training services and consultancy; providing information in the field of exercise training services and on-line educational servicesproviding instruction in the field of nutritioninstructional materials distributed in connection therewith; educational servicesproviding web-based and classroom training in the field of diet and nutritional programs for certification of and continuing education for instructors and distribution of training material in connection therewith; educational servicesconducting classesseminarsconferencesworkshopsfield trips in the field of diet and nutritional programs; membership club servicesproviding training to members in the field of diet and nutritional programs
Publications
History of USPTO decisions and trademark events.
37 publications found
NAS8
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
02/21/2025
8.PR
REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
02/21/2025
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
02/21/2025
ES8R
TEAS SECTION 8 RECEIVED
06/04/2024
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
06/05/2023
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
02/03/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
02/03/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/03/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/03/2022
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
02/03/2022
R.PR
REGISTERED-PRINCIPAL REGISTER
06/05/2018
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
05/04/2018
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
05/03/2018
SUPC
STATEMENT OF USE PROCESSING COMPLETE
04/12/2018
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
04/12/2018
IUAF
USE AMENDMENT FILED
03/26/2018
EISU
TEAS STATEMENT OF USE RECEIVED
03/26/2018
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
12/26/2017
ETOP
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
11/09/2017
CHPB
POST PUBLICATION AMENDMENT - ENTERED
10/25/2017
APET
ASSIGNED TO PETITION STAFF
10/24/2017
EPPA
TEAS POST PUBLICATION AMENDMENT RECEIVED
10/12/2017
ETOF
EXTENSION OF TIME TO OPPOSE RECEIVED
05/22/2017
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
05/02/2017
PUBO
PUBLISHED FOR OPPOSITION
05/02/2017
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
04/12/2017
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
03/28/2017
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
03/23/2017
XAEC
EXAMINER'S AMENDMENT ENTERED
03/23/2017
ALIE
ASSIGNED TO LIE
03/22/2017
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
03/22/2017
GNEA
EXAMINERS AMENDMENT E-MAILED
03/22/2017
CNEA
EXAMINERS AMENDMENT -WRITTEN
03/22/2017
DOCK
ASSIGNED TO EXAMINER
03/20/2017
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
01/18/2017
NWAP
NEW APPLICATION ENTERED
01/14/2017
Continuous trademark protection
Get notified about every new filing that threatens SHIFT SHOP or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.