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Official data from USPTO

BE UP FOR LIFE

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

BE UP FOR LIFE

ST13

US500000087262936

Class

25

Filing

87262936

Registration

5259912

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

19

Latest update

08/08/2026

Trademark type

Combined

Nice classes

25

Filing date

12/09/2016

Registration date

08/08/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

04/06/2023

Last transaction

08/08/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

First use anywhere

11/01/2016

First use in commerce

11/29/2016

Drawing code

3

Owner type

01

Owner location

El Sobrante, CA, US

Examiner

CHIANG, TIFFANY YOUNG

Law office

M40

Current location

TMO LAW OFFICE 113

Mark description

The mark consists of a stylized "BE UP" in black with yellow outline appearing above a design of human eyes including eye brows and the bridge of nose in black, with light yellow, yellow, and brown shading, and where the eye on the left is squinting and red, and where the eye on the right is brown with a white highlight. "FOR LIFE" appears in black with yellow outline below.

Holders and representatives

Holders

J. C. (pessoa física)

Representatives

John Quincy Chapple

Technical classification

Nice Classes

Class 25

Vienna Codes

No Vienna codes available.

Goods and services

Class 25

Hats for infantsbabiestoddlers and children; Jackets and socks; Shirts; Shirts for infantsbabiestoddlers and children; Athletic pants; Athletic shirts; Athletic apparelshirtspantsjacketsfootwearhats and capsathletic uniforms; Athletic apparelshirtspantsjacketsfootwearhats and capsathletic uniforms; Baseball caps and hats; Capri pants; Dance pants; Denims; Graphic T-shirts; Gym pants; Heavy jackets; Hooded sweat shirts; Jogging pants; Knit shirts; Leather jackets; Long-sleeved shirts; Lounge pants; Night shirts; Pique shirts; Polo shirts; Short-sleeved shirts; Sleep pants; Sleep shirts; Sports shirts; Sports caps and hats; Stretch pants; Sweat jackets; Sweat pants; Sweat shirts; T-shirts; Tee shirts; Track jackets; Wearable garments and clothingshirts; Wind resistant jackets; Women's hats and hoods; Women's clothingshirtsdressesskirtsblouses; Yoga pants

Publications

History of USPTO decisions and trademark events.

19 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

08/08/2026

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

04/06/2023

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

04/06/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

04/06/2023

ES8R

TEAS SECTION 8 RECEIVED

08/22/2022

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

08/08/2022

R.PR

REGISTERED-PRINCIPAL REGISTER

08/08/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/23/2017

PUBO

PUBLISHED FOR OPPOSITION

05/23/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/03/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/20/2017

XAEC

EXAMINER'S AMENDMENT ENTERED

03/20/2017

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

03/20/2017

GNEA

EXAMINERS AMENDMENT E-MAILED

03/20/2017

CNEA

EXAMINERS AMENDMENT -WRITTEN

03/20/2017

DOCK

ASSIGNED TO EXAMINER

03/14/2017

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

12/15/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

12/14/2016

NWAP

NEW APPLICATION ENTERED

12/13/2016

Continuous trademark protection

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