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Official data from USPTO

ALEXANDER GORDON ESTD LONDON 1769

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

ALEXANDER GORDON ESTD LONDON 1769

ST13

US500000087262446

Class

33

Filing

87262446

Registration

5581415

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

51

Latest update

02/04/2026

Trademark type

Combined

Nice classes

33

Filing date

12/08/2016

Registration date

10/09/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/15/2025

Last transaction

02/04/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use, Foreign priority

First use anywhere

2017-02-00

First use in commerce

2017-02-00

Drawing code

3

Owner type

99

Owner location

Amsterdam, NL

Examiner

VAGHANI,MAYUR C

Current location

Historical data usage

Mark description

The mark consists of a distinctive three-dimensional clear bottle, specifically a D-shaped bottle with a rounded front side and flat backside with a purple and yellow cap, and a purple, yellow and green neck band. The cap contains a circular design with a boar's head in the middle of the circle. The neck band contains the stylized words "Alexander Gordon", as well as floral elements and a yellow band. The front of the bottle contains a label consisting of a yellow banner with golden lines inside, and purple and green colored floral and fruit elements on the top and at the bottom of such banner. Directly below there is a red rectangle underneath which there is an ornamented circle featuring colors red, orange, yellow and golden, inside which there is a boar's head. The bottom of the bottle contains a rectangular label, with a purple colored center and a yellow top and bottom, and 2 lines inside. The body of the bottle is embossed with abstract ornamentation and the words "ESTD LONDON 1769". The reverse side of the back label bears a yellow, purple and green floral design, visible from the front and perspective views. The bottle cap design consisting of a purple and yellow cap containing a circular design with a boar's head in the middle of the circle is a feature of the mark; the broken lines depicting the outline of the bottle and cap indicates placement of the mark on the goods and are not part of the mark.

Holders and representatives

Holders

Diageo Brands B.V.

Representatives

RITU JAIN Diageo North America, Inc.

Technical classification

Nice Classes

Class 33

Vienna Codes

No Vienna codes available.

Goods and services

Class 33

Alcoholic beverages except beers

Publications

History of USPTO decisions and trademark events.

51 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/02/2026

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

02/02/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/02/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/02/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

01/15/2025

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

01/15/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/15/2025

E815

TEAS SECTION 8 & 15 RECEIVED

08/21/2024

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

10/09/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/30/2022

ECDR

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

09/30/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/30/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/30/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/02/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/02/2020

R.PR

REGISTERED-PRINCIPAL REGISTER

10/09/2018

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

09/05/2018

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

09/04/2018

SUPC

STATEMENT OF USE PROCESSING COMPLETE

08/17/2018

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

08/17/2018

IUAF

USE AMENDMENT FILED

07/20/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/20/2018

EISU

TEAS STATEMENT OF USE RECEIVED

07/20/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/19/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/19/2018

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

01/30/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/05/2017

PUBO

PUBLISHED FOR OPPOSITION

12/05/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

11/15/2017

FIXD

ELECTRONIC RECORD REVIEW COMPLETE

11/01/2017

ERRR

ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED

10/27/2017

ALIE

ASSIGNED TO LIE

10/20/2017

UNDC

UNDELIVERABLE MAIL - COURTESY COPY MAILED

10/04/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/03/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

10/02/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

10/02/2017

ERFR

TEAS REQUEST FOR RECONSIDERATION RECEIVED

10/02/2017

GNS1

NOTIFICATION OF SUBSEQUENT FINAL EMAILED

09/29/2017

GNCF

CONTINUATION OF FINAL REFUSAL E-MAILED

09/29/2017

CNCF

ACTION CONTINUING A FINAL - COMPLETED

09/29/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

09/08/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

09/08/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

09/08/2017

UNDC

UNDELIVERABLE MAIL - COURTESY COPY MAILED

03/28/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/17/2017

GNRT

NON-FINAL ACTION E-MAILED

03/17/2017

CNRT

NON-FINAL ACTION WRITTEN

03/17/2017

DOCK

ASSIGNED TO EXAMINER

03/10/2017

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

12/14/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

12/13/2016

NWAP

NEW APPLICATION ENTERED

12/12/2016

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