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Official data from USPTO

IT'S ALL ABOUT CHOICES

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

IT'S ALL ABOUT CHOICES

ST13

US500000087255000

Class

44

Filing

87255000

Registration

5244837

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

07/18/2026

Trademark type

Word

Nice classes

44

Filing date

12/02/2016

Registration date

07/18/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/20/2023

Last transaction

07/18/2026

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

First use anywhere

05/22/2013

First use in commerce

05/22/2013

Drawing code

4

Owner type

16

Owner location

Orlando, FL, US

Examiner

RICHARDS, LESLIE

Law office

L60

Current location

POST REGISTRATION

Holders and representatives

Holders

It's All About Choices, LLC

Representatives

It's All About Choices, LLC

Technical classification

Nice Classes

Class 44

Vienna Codes

No Vienna codes available.

Goods and services

Class 44

Counseling services in the fields of healthy lifestyle and nutritionpersonal assessmentspersonalized routinesmaintenance schedulescounseling in the field of nutrition; providing a website providing non-downloadable news for the general public in the fields of healthwellnessnutrition; providing a website for nutrition information for clientspersonal assessmentspersonalized routinesmaintenance schedulescounseling in the field of nutrition

Publications

History of USPTO decisions and trademark events.

32 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

07/18/2026

WOAG

WITHDRAWAL OF ATTORNEY GRANTED

06/30/2025

WOAR

TEAS WITHDRAWAL OF ATTORNEY RECEIVED

06/30/2025

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

05/20/2023

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

05/20/2023

ES8R

TEAS SECTION 8 RECEIVED

03/02/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/27/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/27/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/27/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

07/18/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/04/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/04/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

07/18/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/02/2017

PUBO

PUBLISHED FOR OPPOSITION

05/02/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/12/2017

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

03/24/2017

ALIE

ASSIGNED TO LIE

03/18/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/02/2017

XAEC

EXAMINER'S AMENDMENT ENTERED

03/02/2017

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

03/02/2017

GNEA

EXAMINERS AMENDMENT E-MAILED

03/02/2017

CNEA

EXAMINERS AMENDMENT -WRITTEN

03/02/2017

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/15/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/15/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/21/2016

GNRT

NON-FINAL ACTION E-MAILED

12/21/2016

CNRT

NON-FINAL ACTION WRITTEN

12/21/2016

DOCK

ASSIGNED TO EXAMINER

12/19/2016

MPMK

NOTICE OF PSEUDO MARK E-MAILED

12/08/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

12/07/2016

NWAP

NEW APPLICATION ENTERED

12/06/2016

Continuous trademark protection

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