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Official data from USPTO

THE "SOFT" HARD MONEY LENDER

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

THE "SOFT" HARD MONEY LENDER

ST13

US500000087225512

Class

36

Filing

87225512

Registration

5254782

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

08/06/2026

Trademark type

Word

Nice classes

36

Filing date

11/03/2016

Registration date

08/01/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

02/17/2023

Last transaction

08/06/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

2015-08-00

First use in commerce

2015-08-00

Drawing code

4

Owner type

03

Owner location

Philadelphia, PA, US

Examiner

CASTRO, GIANCARLO

Law office

M10

Current location

TMO LAW OFFICE 110

Holders and representatives

Holders

Direct Mortgage Loan Company

Representatives

Zachary A. Aria Blank Rome LLP

Technical classification

Nice Classes

Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 36

mortgage banking servicesoriginationacquisitionservicingsecuritization of loans; investment and commercial real estate financing; financial servicesconstruction and commercial real estate acquisition lending; real estate finance servicesproviding bridge loans and loan financing services

Publications

History of USPTO decisions and trademark events.

32 publications found

E89R

TEAS SECTION 8 & 9 RECEIVED

08/06/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

08/01/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

02/17/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/17/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/17/2023

E815

TEAS SECTION 8 & 15 RECEIVED

08/02/2022

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

08/01/2022

PRAM

POST REGISTRATION ACTION MAILED - SEC. 7

02/23/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/23/2021

WDRL

OTQR WITHDRAWAL FROM PUBLICATION

12/28/2018

XXXX

POST REGISTRATION ACTION CORRECTION

11/23/2018

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/15/2018

ES7R

TEAS SECTION 7 REQUEST RECEIVED

10/12/2018

A7OK

AMENDMENT UNDER SECTION 7 - PROCESSED

12/19/2017

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

12/15/2017

PRAM

POST REGISTRATION ACTION MAILED - SEC. 7

12/15/2017

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/07/2017

ES7R

TEAS SECTION 7 REQUEST RECEIVED

11/03/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

08/01/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

05/16/2017

PUBO

PUBLISHED FOR OPPOSITION

05/16/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

04/26/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/02/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

03/13/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

03/13/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

03/13/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

02/16/2017

GNRT

NON-FINAL ACTION E-MAILED

02/16/2017

CNRT

NON-FINAL ACTION WRITTEN

02/16/2017

DOCK

ASSIGNED TO EXAMINER

02/09/2017

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

11/08/2016

NWAP

NEW APPLICATION ENTERED

11/07/2016

Continuous trademark protection

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