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Official data from USPTO

SMORZ

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

SMORZ

ST13

US500000087222123

Class

30

Filing

87222123

Registration

5214130

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

37

Latest update

08/02/2026

Trademark type

Combined

Nice classes

30

Filing date

11/01/2016

Registration date

05/30/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/02/2026

Last transaction

08/02/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

2016-01-00

First use in commerce

2016-01-00

Drawing code

3

Owner type

16

Owner location

BATTLE CREEK, MI, US

Examiner

MCMORROW, JANICE LEE

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of the letters "SMORZ" in white in vertical form with the "O" being a white marshmallow with a dark brown melting chocolate border around all of the letters with a golden brown graham cracker square on the top and bottom of the word.

Holders and representatives

Holders

WK KELLOGG NORTH AMERICA LLC
Kellogg North America Company

Representatives

Mark H. Tidman BakerHostetler

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

Breakfast cereals

Publications

History of USPTO decisions and trademark events.

37 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

08/02/2026

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

08/02/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

08/02/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/02/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

06/02/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

05/30/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/24/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/24/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/24/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/24/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/24/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/26/2025

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

10/29/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

12/06/2023

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

11/06/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/06/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/06/2023

E815

TEAS SECTION 8 & 15 RECEIVED

05/09/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

05/30/2022

R.PR

REGISTERED-PRINCIPAL REGISTER

05/30/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

03/14/2017

PUBO

PUBLISHED FOR OPPOSITION

03/14/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

02/22/2017

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

02/06/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

01/30/2017

XAEC

EXAMINER'S AMENDMENT ENTERED

01/26/2017

ALIE

ASSIGNED TO LIE

01/26/2017

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

01/26/2017

GNEA

EXAMINERS AMENDMENT E-MAILED

01/26/2017

CNEA

EXAMINERS AMENDMENT -WRITTEN

01/26/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

01/18/2017

GNRT

NON-FINAL ACTION E-MAILED

01/18/2017

CNRT

NON-FINAL ACTION WRITTEN

01/18/2017

DOCK

ASSIGNED TO EXAMINER

01/11/2017

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

11/05/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

11/04/2016

NWAP

NEW APPLICATION ENTERED

11/04/2016

Continuous trademark protection

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