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Official data from USPTO

DON'T LOOK AWAY

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: US

Quick snapshot

DON'T LOOK AWAY

ST13

US500000087192517

Class

16

Filing

87192517

Registration

5171641

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

Attention: there is active risk

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

15

Latest update

03/29/2026

Classification

Registered

Trademark type

Word

Nice classes

16

Filing date

10/04/2016

Registration date

03/28/2017

Expiration date

-

Recommended action

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Next step

These are the details of the registration process. Even so, constant monitoring is what ensures peace of mind that your main asset remains protected.

Complete case details

Structured fields from the responsible authority and the official record.

Status date

09/08/2023

Last transaction

03/29/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

10/01/2012

First use in commerce

10/01/2012

Drawing code

4

Owner type

03

Owner location

Addison, TX, US

Examiner

DAHLING, KRISTIN M

Law office

L50

Current location

TMEG LAW OFFICE 105

Holders and representatives

Holders

Mary Kay Inc.

Representatives

Mary Kay Inc.

Technical classification

Nice Classes

Class 16

Vienna Codes

No Vienna codes available.

Goods and services

Class 16

Brochures about DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Columns on the subject of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Informational flyers featuring DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Leaflets about DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Magazines in the field of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Newsletters in the field of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Newspapers in the field of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Pamphlets in the field of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Printed books in the field of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN; Printed informational cards in the field of DOMESTIC VIOLENCE AND ABUSE OF WOMEN AND CHILDREN

Publications

History of USPTO decisions and trademark events.

15 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/28/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

09/08/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

09/08/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/08/2023

E815

TEAS SECTION 8 & 15 RECEIVED

03/08/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/28/2022

R.PR

REGISTERED-PRINCIPAL REGISTER

03/28/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

01/10/2017

PUBO

PUBLISHED FOR OPPOSITION

01/10/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

12/21/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

12/01/2016

DOCK

ASSIGNED TO EXAMINER

11/25/2016

MPMK

NOTICE OF PSEUDO MARK E-MAILED

10/11/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/08/2016

NWAP

NEW APPLICATION ENTERED

10/07/2016

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