ACUITY, ACUITY EMPLOYEES, ACUITY AGENTS, ACUITY CUSTOMERS, ACUITY INSURANCE

Mark description

[Motion mark] The mark consists of the following: a motion mark consisting of five frames in which the word "ACUITY" in lower case letters and black stylized font appears in the first frame; in the second frame the word "EMPLOYEES" in smaller upper case letters and gray stylized font appears, starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and a red oval angled away from the language appears to the left of the letter "A" in the word "ACUITY"; in the third frame, the word "AGENTS" in smaller upper case letters and gray stylized font replaces the word "EMPLOYEES", starting underneath the letter "U" in the word "ACUITY" and ending before the "Y" in "ACUITY", and a second and dark red oval angled toward the language overlaps with the first red oval, combining to create a heart shape to the left of the "A" in "ACUITY"; in the fourth frame, the word "CUSTOMERS" in smaller upper case letters and gray stylized font replaces the word "AGENTS", starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and the overlapping portion of the red and dark red heart shape to the left of the letter "A" in the word "ACUITY" becomes visible and lighter; in the final frame the word "INSURANCE" in smaller upper case letters and gray stylized font replaces the word "CUSTOMERS", starting underneath the letter "C" in the word "ACUITY" and ending before the "Y" in "ACUITY", and two red and dark red multiple layers of the heart shape to the left of the "A" in "ACUITY" appear to consecutively peel off from the top layer of the red and dark red heart shape, each layer flying upwardly in a butterfly-like motion.