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Official data from USPTO

WHAT DO YOU DO WITH AN IDEA?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

WHAT DO YOU DO WITH AN IDEA?

ST13

US500000087155605

Class

28

Filing

87155605

Registration

5231350

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

36

Latest update

06/27/2026

Trademark type

Combined

Nice classes

28

Filing date

08/30/2016

Registration date

06/27/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

02/07/2023

Last transaction

06/27/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

First use anywhere

10/27/2014

First use in commerce

03/31/2015

Drawing code

3

Owner type

16

Owner location

NEW YORK, NY, US

Examiner

MARTIN, LIEF ANDREW

Law office

M30

Current location

TMO LAW OFFICE 112

Mark description

The mark consists of the wording "WHAT DO YOU DO WITH AN IDEA?" above a small child looking at an egg with legs and a crown, standing on grass, and surrounded by leaves. The words and the child are gray, the egg is yellow with brown legs, the crown is gold, and the leaves and grass are green. The color white represents background areas and is not part of the mark.

Holders and representatives

Holders

PENGUIN RANDOM HOUSE LLC
C. I. (pessoa física)
C. I. (pessoa física)

Representatives

Compendium Incorporated

Technical classification

Nice Classes

Class 28

Vienna Codes

No Vienna codes available.

Goods and services

Class 28

Fantasy character toys; Plush toys; Children's multiple activity toys; Soft sculpture plush toys; Stuffed and plush toys

Publications

History of USPTO decisions and trademark events.

36 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

06/27/2026

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/08/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/09/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/09/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/09/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

05/09/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

05/09/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

02/08/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/08/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/08/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/08/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

02/08/2023

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

02/07/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/07/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/07/2023

E815

TEAS SECTION 8 & 15 RECEIVED

07/20/2022

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

06/27/2022

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/02/2019

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/02/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/14/2017

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/14/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

06/27/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/11/2017

PUBO

PUBLISHED FOR OPPOSITION

04/11/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

03/22/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

03/01/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

02/28/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/27/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

02/27/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/14/2016

GNRT

NON-FINAL ACTION E-MAILED

12/14/2016

CNRT

NON-FINAL ACTION WRITTEN

12/14/2016

DOCK

ASSIGNED TO EXAMINER

12/07/2016

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

09/07/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/06/2016

NWAP

NEW APPLICATION ENTERED

09/02/2016

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