REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
02/28/2026
Back to search
Official data from USPTO
IT'S NOT JUST A BETTER DEAL. IT'S AMERICA'S BEST.
Did you know this trademark is already registered in United States?
Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.
Active USPTO registrationType: WordOffice: United States
Quick snapshot
IT'S NOT JUST A BETTER DEAL. IT'S AMERICA'S BEST.
ST13
US500000087109304Class
35, 44
Filing
87109304
Registration
5150715
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
19
Latest update
03/01/2026
Trademark type
Word
Nice classes
35, 44
Filing date
07/19/2016
Registration date
02/28/2017
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/07/2023
Last transaction
03/01/2026
Responsible office
United States Patent and Trademark Office
Status code
702
Official register
Principal Register
First use anywhere
08/02/2015
First use in commerce
08/02/2015
Drawing code
4
Owner type
03
Owner location
Duluth, GA, US
Examiner
BRECKENFELD, WILLIAM G
Law office
M70
Current location
TMO LAW OFFICE 116
Holders and representatives
Holders
NATIONAL VISION, INC.
NATIONAL VISION, INC.
Representatives
Tywanda Harris Lord Kilpatrick Townsend & Stockton LLP
Technical classification
Nice Classes
Class 35Class 44
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
retail store and internet on-line retail store services in the field of optical products
Class 44
optometry services; optician services
Publications
History of USPTO decisions and trademark events.
19 publications found
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
07/07/2023
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
07/07/2023
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/07/2023
E815
TEAS SECTION 8 & 15 RECEIVED
01/11/2023
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
02/28/2022
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
12/11/2019
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
12/11/2019
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/11/2019
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/11/2019
R.PR
REGISTERED-PRINCIPAL REGISTER
02/28/2017
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
12/13/2016
PUBO
PUBLISHED FOR OPPOSITION
12/13/2016
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
11/23/2016
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/28/2016
DOCK
ASSIGNED TO EXAMINER
10/28/2016
MPMK
NOTICE OF PSEUDO MARK E-MAILED
07/26/2016
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/25/2016
NWAP
NEW APPLICATION ENTERED
07/22/2016
Continuous trademark protection
Get notified about every new filing that threatens IT'S NOT JUST A BETTER DEAL. IT'S AMERICA'S BEST. or your mark.
Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.