REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
01/31/2026
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Official data from USPTO
WHATCHAMACALLIT DELICIOUSLY CRISPY!
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
20
Latest update
02/01/2026
Trademark type
Combined
Nice classes
30
Filing date
06/28/2016
Registration date
01/31/2017
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/22/2022
Last transaction
02/01/2026
Responsible office
United States Patent and Trademark Office
Status code
702
Official register
Principal Register
First use anywhere
2016-05-00
First use in commerce
2016-05-00
Drawing code
3
Owner type
16
Owner location
Hershey, PA
Examiner
KUYKENDALL, LYNDSEY
Law office
N60
Current location
TMO LAW OFFICE 124
Mark description
The mark consists of "WHATCHAMACALLIT" in a wavy design where "what", "ma" and "it" appear in yellow and "cha" and "call" appear in red with outside red lining of the letters, and all letters having a black shaded background with the words "deliciously crispy!" in black letters inside a white speech balloon outlined in black. There are three white, yellow and blue stacked stars in the center behind "WHATCHAMACALLIT" with black dots on sections of the stars. There are two 3-line black accents before "what" and one 3-line black accent design after the ending letter "t". The overall background contains repeated yellow stars against the color white.
Holders and representatives
Holders
HERSHEY CHOCOLATE & CONFECTIONERY LLC
Hershey Chocolate & Confectionery Corporation
Representatives
Angela Wilson
Technical classification
Nice Classes
Class 30
Vienna Codes
No Vienna codes available.
Goods and services
Class 30
Candy; candy bar; chocolate candy
Publications
History of USPTO decisions and trademark events.
20 publications found
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
07/22/2022
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
07/22/2022
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/22/2022
E815
TEAS SECTION 8 & 15 RECEIVED
02/10/2022
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
01/31/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/16/2020
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/16/2020
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
01/15/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
02/11/2017
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
02/11/2017
R.PR
REGISTERED-PRINCIPAL REGISTER
01/31/2017
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
11/15/2016
PUBO
PUBLISHED FOR OPPOSITION
11/15/2016
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
10/26/2016
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
10/06/2016
DOCK
ASSIGNED TO EXAMINER
09/27/2016
MDSM
NOTICE OF DESIGN SEARCH CODE E-MAILED
07/02/2016
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/01/2016
NWAP
NEW APPLICATION ENTERED
07/01/2016
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