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Official data from USPTO

HERTZ ULTIMATE CHOICE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

HERTZ ULTIMATE CHOICE

ST13

US500000086896412

Class

39

Filing

86896412

Registration

5167957

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

32

Latest update

07/30/2026

Trademark type

Word

Nice classes

39

Filing date

02/03/2016

Registration date

03/21/2017

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/02/2023

Last transaction

07/30/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

02/16/2016

First use in commerce

02/16/2016

Drawing code

4

Owner type

03

Owner location

Estero, FL, US

Examiner

HACK, ANDREA R

Law office

L80

Current location

TMEG LAW OFFICE 108

Holders and representatives

Holders

HERTZ SYSTEM, INC.

Representatives

DENNIS S. PRAHL LADAS & PARRY LLP

Technical classification

Nice Classes

Class 39

Vienna Codes

No Vienna codes available.

Goods and services

Class 39

Vehicle rental services

Publications

History of USPTO decisions and trademark events.

32 publications found

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/30/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/21/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/11/2024

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

06/02/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

06/02/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/02/2023

E815

TEAS SECTION 8 & 15 RECEIVED

11/22/2022

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/21/2022

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/14/2021

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/07/2021

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/06/2017

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

07/19/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

03/21/2017

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/16/2017

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/15/2017

SUPC

STATEMENT OF USE PROCESSING COMPLETE

02/14/2017

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

02/13/2017

IUAF

USE AMENDMENT FILED

01/25/2017

EISU

TEAS STATEMENT OF USE RECEIVED

01/25/2017

DOCK

ASSIGNED TO EXAMINER

11/01/2016

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/30/2016

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

07/05/2016

PUBO

PUBLISHED FOR OPPOSITION

07/05/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/15/2016

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

05/31/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/23/2016

DOCK

ASSIGNED TO EXAMINER

05/19/2016

AMPX

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

02/25/2016

ALIE

ASSIGNED TO LIE

02/18/2016

PARI

TEAS VOLUNTARY AMENDMENT RECEIVED

02/10/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

02/08/2016

NWAP

NEW APPLICATION ENTERED

02/06/2016

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