E89R
TEAS SECTION 8 & 9 RECEIVED
08/10/2026
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Official data from USPTO
THE WAY IT OUGHT TO BE
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
THE WAY IT OUGHT TO BE
ST13
US500000086869009Class
34
Filing
86869009
Registration
5022324
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
21
Latest update
08/10/2026
Trademark type
Word
Nice classes
34
Filing date
01/07/2016
Registration date
08/16/2016
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
08/15/2023
Last transaction
08/10/2026
Responsible office
United States Patent and Trademark Office
Status code
702
Official register
Principal Register
First use anywhere
04/30/2014
First use in commerce
01/31/2015
Drawing code
4
Owner type
16
Owner location
RICHMOND, VA, US
Examiner
LORENZO, GEORGE M
Law office
L10
Current location
TMEG LAW OFFICE 101
Holders and representatives
Holders
U.S. Smokeless Tobacco Company, LLC
U.S. Smokeless Tobacco Company, LLC
Representatives
Robyn Y. Ettricks, Esq. ALTRIA CLIENT SERVICES LLC
Technical classification
Nice Classes
Class 34
Vienna Codes
No Vienna codes available.
Goods and services
Class 34
Tobacco productssmokeless tobacco
Publications
History of USPTO decisions and trademark events.
21 publications found
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
08/16/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/29/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/29/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/29/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/29/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/29/2024
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
08/15/2023
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
08/15/2023
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
08/15/2023
E815
TEAS SECTION 8 & 15 RECEIVED
02/16/2023
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
08/16/2021
R.PR
REGISTERED-PRINCIPAL REGISTER
08/16/2016
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
05/31/2016
PUBO
PUBLISHED FOR OPPOSITION
05/31/2016
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
05/11/2016
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
04/22/2016
DOCK
ASSIGNED TO EXAMINER
04/22/2016
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
04/06/2016
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
01/15/2016
NWAP
NEW APPLICATION ENTERED
01/11/2016
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