AJ'S ELIXIRS

Mark description

The mark consists of a stylized "AJ's". "AJ's" is large and centered above the arced word "ELIXIRS", in caps with a lower case "s" below an apostrophe. The letters are calligraphy style with swept pointed tips at the end of wide bodied strokes. The crossbar of the letter "A" is made from a mustache, which sits at a slight diagonal sweeping up from low left to high right. The letter "J" is set down from the letter "A" and the lower cradle of the "J" sweeps under the right upright of the letter "A" with the tip terminating in the middle, under the mustache crossbar. The word "ELIXIRS" is all capital letters in an IFC Insane Rodeo Bold Font. The bottom sits flat. The top of the word is transformed in a lower arc, higher at the ends, lower in the middle, slightly wrapping the bottom of the word "AJ's." The letter "X" in the word "ELIXIRS" is made up of a hair comb arranged diagonally from top left to lower right, and a pair of scissors arranged diagonally from upper right to the point at the lower left. There is an embossed drop shadow outline around the "ELIXIRS" elements, below and to the right. Below AJ's Elixirs is fancy filigree scrolling, hanging down, below and from two tapered lines. These lines are anchored towards the center by two dots and have two diamonds floating in between. The filigree scrolling forms a rounded drop arch, representative of the shape of a beard.