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Official data from USPTO

BE GOOD AT LIFE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BE GOOD AT LIFE

ST13

US500000086793587

Class

36

Filing

86793587

Registration

5101710

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

34

Latest update

12/14/2025

Trademark type

Word

Nice classes

36

Filing date

10/20/2015

Registration date

12/13/2016

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/08/2023

Last transaction

12/14/2025

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

09/17/2016

First use in commerce

09/17/2016

Drawing code

4

Owner type

03

Owner location

New York, NY

Examiner

THOMPSON,HEATHER

Law office

L90

Current location

TMEG LAW OFFICE 109

Holders and representatives

Holders

New York Life Insurance Company

Representatives

Jennifer M. Mikulina McDermott Will & Schulte LLP

Technical classification

Nice Classes

Class 36

Vienna Codes

No Vienna codes available.

Goods and services

Class 36

Life and health insurance and annuity underwriting services; financial analysis and consulting services; financial planning services; investment advisory services; mutual fund investment services; mutual fund distribution; fund investment consultation; investment management

Publications

History of USPTO decisions and trademark events.

34 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

12/13/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/10/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/10/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/10/2025

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

06/08/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

06/08/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/08/2023

E815

TEAS SECTION 8 & 15 RECEIVED

12/06/2022

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

12/13/2021

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

06/15/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/15/2020

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

06/15/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/15/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/15/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

06/15/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

09/11/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

09/11/2019

CORV

REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED

04/05/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

01/31/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

12/13/2016

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

11/08/2016

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

11/07/2016

SUPC

STATEMENT OF USE PROCESSING COMPLETE

11/05/2016

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

11/05/2016

IUAF

USE AMENDMENT FILED

10/19/2016

EISU

TEAS STATEMENT OF USE RECEIVED

10/19/2016

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

05/03/2016

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

03/08/2016

PUBO

PUBLISHED FOR OPPOSITION

03/08/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

02/17/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

01/26/2016

DOCK

ASSIGNED TO EXAMINER

01/25/2016

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

10/23/2015

NWAP

NEW APPLICATION ENTERED

10/23/2015

Continuous trademark protection

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