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Official data from USPTO

BEAUTY IRL

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BEAUTY IRL

ST13

US500000086731927

Class

35, 41

Filing

86731927

Registration

5661763

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

49

Latest update

10/28/2025

Trademark type

Word

Nice classes

35, 41

Filing date

08/20/2015

Registration date

01/22/2019

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/06/2025

Last transaction

10/28/2025

Responsible office

United States Patent and Trademark Office

Status code

704

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

08/26/2018

First use in commerce

08/26/2018

Drawing code

4

Owner type

03

Owner location

WOONSOCKET, RI

Examiner

SCHIMPF,TIMOTHY O

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

CVS PHARMACY, INC.
Agency for the Performing Arts, Inc.

Representatives

Erich G. Rhynhart

Technical classification

Nice Classes

Class 35Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Advertising and marketing servicespromoting the goods and services of others; advertising services; promoting the goods and services of others by providing a website in the field of beauty; advertising and commercial information servicesprovided via the Internet and mobile devices; promoting the goods and services of others by providing a website featuring information regarding beauty related products and services ; advertising and marketing services provided by means of indirect methods of marketing communicationssocial mediaInternet marketingelectronic mailmobile marketingblogging and other forms of passivesharable or viral communications channels

Class 41

Entertainment servicesplanning and conducting festivals featuring beauty; organizing events in the field of beauty for cultural or educational purposes; entertainment media production services for television and internet; online digital videoaudio and multimedia entertainment publishing services; online digital publishing services

Publications

History of USPTO decisions and trademark events.

49 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

10/06/2025

8.PR

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED

10/06/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/01/2025

ES8R

TEAS SECTION 8 RECEIVED

06/10/2025

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

01/22/2024

R.PR

REGISTERED-PRINCIPAL REGISTER

01/22/2019

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

12/20/2018

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

12/19/2018

SUPC

STATEMENT OF USE PROCESSING COMPLETE

12/03/2018

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

12/03/2018

IUAF

USE AMENDMENT FILED

11/15/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

11/15/2018

EISU

TEAS STATEMENT OF USE RECEIVED

11/15/2018

DOCK

ASSIGNED TO EXAMINER

07/23/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/15/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/15/2018

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/13/2018

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

05/15/2018

CHPB

POST PUBLICATION AMENDMENT - ENTERED

04/06/2018

APET

ASSIGNED TO PETITION STAFF

04/02/2018

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

03/20/2018

PUBO

PUBLISHED FOR OPPOSITION

03/20/2018

EPPA

TEAS POST PUBLICATION AMENDMENT RECEIVED

03/16/2018

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

02/28/2018

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/13/2018

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

09/11/2017

GNSL

LETTER OF SUSPENSION E-MAILED

09/11/2017

CNSL

SUSPENSION LETTER WRITTEN

09/11/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/17/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/17/2017

ERFR

TEAS REQUEST FOR RECONSIDERATION RECEIVED

08/14/2017

GNFN

NOTIFICATION OF FINAL REFUSAL EMAILED

02/14/2017

GNFR

FINAL REFUSAL E-MAILED

02/14/2017

CNFR

FINAL REFUSAL WRITTEN

02/14/2017

RCCK

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

12/30/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/08/2016

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

06/20/2016

GNSL

LETTER OF SUSPENSION E-MAILED

06/20/2016

CNSL

SUSPENSION LETTER WRITTEN

06/20/2016

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

06/16/2016

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/16/2016

ALIE

ASSIGNED TO LIE

06/15/2016

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/07/2016

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/07/2015

GNRT

NON-FINAL ACTION E-MAILED

12/07/2015

CNRT

NON-FINAL ACTION WRITTEN

12/07/2015

DOCK

ASSIGNED TO EXAMINER

12/03/2015

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

08/26/2015

NWAP

NEW APPLICATION ENTERED

08/24/2015

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