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Official data from USPTO

BEAUTY IN REAL LIFE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BEAUTY IN REAL LIFE

ST13

US500000086731920

Class

35

Filing

86731920

Registration

5612214

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

48

Latest update

08/29/2025

Trademark type

Word

Nice classes

35

Filing date

08/20/2015

Registration date

11/20/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

08/28/2025

Last transaction

08/29/2025

Responsible office

United States Patent and Trademark Office

Status code

701

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

04/19/2018

First use in commerce

04/19/2018

Drawing code

4

Owner type

03

Owner location

WOONSOCKET, RI

Examiner

SCHIMPF, TIMOTHY

Current location

Historical data usage

Holders and representatives

Holders

CVS PHARMACY, INC.
Agency for the Performing Arts, Inc.

Representatives

Erich G. Rhynhart CVS PHARMACY, INC.

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Advertising and marketing servicespromoting the goods and services of others; advertising services; advertising and commercial information servicesprovided via the Internet and mobile devices; advertising and marketing services provided by means of indirect methods of marketing communicationssocial mediaInternet marketingelectronic mailmobile marketingblogging and other forms of passivesharable or viral communications channels

Publications

History of USPTO decisions and trademark events.

48 publications found

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

08/28/2025

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

08/28/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

08/27/2025

ES8R

TEAS SECTION 8 RECEIVED

05/14/2025

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

11/20/2023

R.PR

REGISTERED-PRINCIPAL REGISTER

11/20/2018

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

10/19/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/18/2018

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

10/18/2018

SUPC

STATEMENT OF USE PROCESSING COMPLETE

10/17/2018

IUAF

USE AMENDMENT FILED

10/15/2018

EISU

TEAS STATEMENT OF USE RECEIVED

10/15/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/15/2018

DOCK

ASSIGNED TO EXAMINER

07/23/2018

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/15/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/15/2018

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

06/13/2018

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

03/27/2018

EX3G

SOU EXTENSION 3 GRANTED

03/26/2018

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

03/26/2018

EXT3

SOU EXTENSION 3 FILED

03/16/2018

EEXT

SOU TEAS EXTENSION RECEIVED

03/16/2018

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

10/20/2017

EX2G

SOU EXTENSION 2 GRANTED

10/18/2017

EXT2

SOU EXTENSION 2 FILED

10/18/2017

EEXT

SOU TEAS EXTENSION RECEIVED

10/18/2017

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

04/19/2017

EX1G

SOU EXTENSION 1 GRANTED

04/17/2017

EXT1

SOU EXTENSION 1 FILED

04/17/2017

EEXT

SOU TEAS EXTENSION RECEIVED

04/17/2017

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

10/18/2016

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

08/23/2016

PUBO

PUBLISHED FOR OPPOSITION

08/23/2016

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/03/2016

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

07/20/2016

ALIE

ASSIGNED TO LIE

07/14/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/08/2016

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

07/07/2016

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

06/16/2016

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/16/2016

ALIE

ASSIGNED TO LIE

06/15/2016

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/07/2016

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/08/2015

GNRT

NON-FINAL ACTION E-MAILED

12/08/2015

CNRT

NON-FINAL ACTION WRITTEN

12/08/2015

DOCK

ASSIGNED TO EXAMINER

12/03/2015

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

08/26/2015

NWAP

NEW APPLICATION ENTERED

08/24/2015

Continuous trademark protection

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