KIOO PROJECT

Mark description

The mark consists of the words "KIOO PROJECT", separated vertically by a horizontal line. The word "KIOO" is written in large sans-serif block letters, centered, at the top of the mark. Aside from the first "O," the letters of "KIOO" are closer to the center than they would be by default, causing the first "O" to be somewhat superimposed over the "I" and the second "O." The first "O" is depicted in a color-inverted fashion; instead of a circle with a hole in the center, it is depicted as an "O"-shaped absence or negative space, manifesting as an arc-shaped area carved out from the "I" and "O" surrounding it, plus a solid circle representing what would otherwise be the hole in the center of the "O." Below the word "KIOO" is a horizontal line, stretching from the rightmost third of the "K" to the leftmost third of the second "O." Beneath the horizontal line, the word "PROJECT" appears in block letters considerably smaller than those used for "KIOO". The length of the word "PROJECT" equals that of the horizontal line above it, and the line and the word "PROJECT" are each centered.