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Official data from USPTO

SHAKE UP THE SNACKUS QUO

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

SHAKE UP THE SNACKUS QUO

ST13

US500000086593675

Class

30

Filing

86593675

Registration

5087432

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

35

Latest update

07/07/2026

Trademark type

Word

Nice classes

30

Filing date

04/10/2015

Registration date

11/22/2016

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/13/2026

Last transaction

07/07/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2015-05-00

First use in commerce

2015-05-00

Drawing code

4

Owner type

03

Owner location

Plano, TX, US

Examiner

LEHKER, DAWN FELDMAN

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Frito-Lay North America, Inc.

Representatives

Jeanette S. Zimmer PEPSICO, INC.

Technical classification

Nice Classes

Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 30

Multigrain-based snack foods

Publications

History of USPTO decisions and trademark events.

35 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

06/13/2026

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

06/13/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

06/13/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/12/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

04/09/2026

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/13/2026

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

03/22/2023

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

03/22/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

03/22/2023

E815

TEAS SECTION 8 & 15 RECEIVED

09/08/2022

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

11/22/2021

R.PR

REGISTERED-PRINCIPAL REGISTER

11/22/2016

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

10/15/2016

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

10/14/2016

SUPC

STATEMENT OF USE PROCESSING COMPLETE

10/13/2016

IUAF

USE AMENDMENT FILED

09/20/2016

EISU

TEAS STATEMENT OF USE RECEIVED

09/20/2016

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

09/20/2016

NEWN

NEW NOA TO ISSUE

08/11/2016

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

07/23/2016

NREV

NOTICE OF REVIVAL - E-MAILED

06/10/2016

PETG

PETITION TO REVIVE-GRANTED

06/10/2016

PROA

TEAS PETITION TO REVIVE RECEIVED

06/10/2016

MAB6

ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED

05/31/2016

ABN6

ABANDONMENT - NO USE STATEMENT FILED

05/30/2016

IUCN

NOTICE OF ALLOWANCE CANCELLED

04/27/2016

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

10/27/2015

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/01/2015

PUBO

PUBLISHED FOR OPPOSITION

09/01/2015

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

08/12/2015

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

07/15/2015

DOCK

ASSIGNED TO EXAMINER

07/15/2015

MPMK

NOTICE OF PSEUDO MARK E-MAILED

04/21/2015

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/20/2015

NWAP

NEW APPLICATION ENTERED

04/14/2015

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