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Official data from USPTO

DUTCH BROS BLUE REBEL ENERGY DRINK GETUP EARLY STAY UP LATE CHANGE THE WORLD!

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

DUTCH BROS BLUE REBEL ENERGY DRINK GETUP EARLY STAY UP LATE CHANGE THE WORLD!

ST13

US500000086568019

Class

32

Filing

86568019

Registration

4869790

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

56

Latest update

07/19/2025

Trademark type

Combined

Nice classes

32

Filing date

03/18/2015

Registration date

12/15/2015

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/28/2025

Last transaction

07/19/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

2014-10-00

First use in commerce

2014-10-00

Drawing code

3

Owner type

16

Owner location

Tempe, AZ

Examiner

RAUEN, JAMES

Current location

PUBLICATION AND ISSUE SECTION

Mark description

The mark consists of labeling with a black background, a stylized drawing of a windmill and the name "DUTCH BROS" in silver and perpendicular to the top of the label; the word "REBEL" in large silver letters outlined in black, blue, and black and perpendicular to the top; the word "BLUE" in smaller blue letters placed in the horizontal section of the "R" in "REBEL"; the words "ENERGY DRINK" in silver outlined in black and perpendicular to the top; a stylized drawing of a man's head in blue-gray outlined in black, with wind-blown hair, a mustache, sunglasses, and ear plugs in blue outlined and highlighted in black; the head is overlain by the "L" in the word "REBEL"; under the head is a circular area in blue-gray with an inner circle in black; the words "GET UP EARLY STAY UP LATE CHANGE THE WORLD!" in black are along the bottom portion of the outer section of the circular area, with each phrase separated by a small "x" in black; a series of small "x"'s in black is in the top portion of the outer section of the circular area; the dotted lines represent the outline of a can, the shape of which is not being claimed.

Holders and representatives

Holders

DUTCH BROS., LLC
Dutch Bros. L.L.C.

Representatives

Sheila Fox Morrison Davis Wright Tremaine LLP

Technical classification

Nice Classes

Class 32

Vienna Codes

No Vienna codes available.

Goods and services

Class 32

Energy drinks

Publications

History of USPTO decisions and trademark events.

56 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/14/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/14/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/14/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/14/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/14/2025

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

05/28/2025

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

05/28/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

05/28/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/28/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

12/18/2024

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

12/15/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/22/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/22/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/22/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/24/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/24/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/24/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

06/24/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

06/24/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

05/02/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/02/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/02/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/02/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

05/02/2023

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

08/25/2021

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

08/25/2021

A7OK

AMENDMENT UNDER SECTION 7 - PROCESSED

08/25/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/20/2021

E815

TEAS SECTION 8 & 15 RECEIVED

01/22/2021

ES7R

TEAS SECTION 7 REQUEST RECEIVED

01/22/2021

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

12/15/2020

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

11/01/2019

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

11/01/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

11/01/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

11/01/2019

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/10/2016

R.PR

REGISTERED-PRINCIPAL REGISTER

12/15/2015

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/29/2015

PUBO

PUBLISHED FOR OPPOSITION

09/29/2015

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

09/09/2015

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

08/21/2015

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/19/2015

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

08/05/2015

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

08/05/2015

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

07/29/2015

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

06/25/2015

GNRT

NON-FINAL ACTION E-MAILED

06/25/2015

CNRT

NON-FINAL ACTION WRITTEN

06/25/2015

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

06/24/2015

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/24/2015

DOCK

ASSIGNED TO EXAMINER

06/22/2015

ALIE

ASSIGNED TO LIE

06/17/2015

PARI

TEAS VOLUNTARY AMENDMENT RECEIVED

06/09/2015

MDSC

NOTICE OF DESIGN SEARCH CODE E-MAILED

03/28/2015

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/27/2015

NWAP

NEW APPLICATION ENTERED

03/21/2015

Continuous trademark protection

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