NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
06/25/2026
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Official data from USPTO
BELIF BELIEVE IN TRUTH THE TRUE CREAM
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
66
Latest update
07/14/2026
Trademark type
Combined
Nice classes
3
Filing date
11/26/2014
Registration date
06/14/2016
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
06/25/2026
Last transaction
07/14/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
03/03/2015
First use in commerce
03/03/2015
Drawing code
5
Owner type
03
Owner location
Seoul, KR
Examiner
JACKSON, WILLIAM D
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the words "BELIF BELIEVE IN TRUTH THE TRUE CREAM" in stylized form.
Holders and representatives
Holders
LG H&H CO., LTD.
LG HOUSEHOLD & HEALTH CARE LTD.
LG HOUSEHOLD & HEALTH CARE LTD.
Representatives
Michael T. Smith Birch Stewart Kolasch & Birch, LLP
Technical classification
Nice Classes
Class 3
Vienna Codes
No Vienna codes available.
Goods and services
Class 3
Cosmetics
Publications
History of USPTO decisions and trademark events.
66 publications found
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
06/25/2026
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
06/25/2026
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
06/25/2026
E89R
TEAS SECTION 8 & 9 RECEIVED
04/23/2026
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/17/2025
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
12/17/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/17/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/17/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
12/17/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
12/17/2025
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
06/14/2025
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/12/2024
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
01/12/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/12/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/12/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/12/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/12/2024
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
12/27/2023
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
12/26/2022
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
12/26/2022
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
12/26/2022
E815
TEAS SECTION 8 & 15 RECEIVED
06/13/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/17/2022
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
03/17/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/17/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/17/2022
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/13/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/13/2022
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
01/13/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/13/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/13/2022
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/13/2022
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
06/14/2021
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
04/09/2019
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
04/09/2019
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/27/2018
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/27/2018
R.PR
REGISTERED-PRINCIPAL REGISTER
06/14/2016
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
05/12/2016
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
05/11/2016
SUPC
STATEMENT OF USE PROCESSING COMPLETE
04/22/2016
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
04/14/2016
IUAF
USE AMENDMENT FILED
03/11/2016
EISU
TEAS STATEMENT OF USE RECEIVED
03/11/2016
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
08/01/2015
EX1G
SOU EXTENSION 1 GRANTED
07/30/2015
EXT1
SOU EXTENSION 1 FILED
07/30/2015
EEXT
SOU TEAS EXTENSION RECEIVED
07/30/2015
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
04/21/2015
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/24/2015
PUBO
PUBLISHED FOR OPPOSITION
02/24/2015
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
02/04/2015
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
01/20/2015
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
01/15/2015
XAEC
EXAMINER'S AMENDMENT ENTERED
01/15/2015
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
01/15/2015
GNEA
EXAMINERS AMENDMENT E-MAILED
01/15/2015
CNEA
EXAMINERS AMENDMENT -WRITTEN
01/15/2015
DOCK
ASSIGNED TO EXAMINER
01/14/2015
AMPX
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
12/17/2014
ALIE
ASSIGNED TO LIE
12/10/2014
MPMK
NOTICE OF PSEUDO MARK E-MAILED
12/05/2014
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
12/04/2014
PARI
TEAS VOLUNTARY AMENDMENT RECEIVED
12/01/2014
NWAP
NEW APPLICATION ENTERED
11/29/2014
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