NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
01/10/2026
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Official data from USPTO
CHOLULA
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
57
Latest update
02/03/2026
Trademark type
Combined
Nice classes
30, 43
Filing date
09/12/2014
Registration date
11/24/2015
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
01/10/2026
Last transaction
02/03/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
02/20/1988
First use in commerce
02/20/1988
Drawing code
5
Owner type
16
Owner location
Hunt Valley, MD
Examiner
GOLD, BARBARA
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the word "CHOLULA" in stylized letters.
Holders and representatives
Holders
SPICY LIQUID, LLC
SPICY LIQUID, INC.
SALSAS DE JALISCO CACU, S.A. DE C.V.
Representatives
Timothy M. Kenny Norton Rose Fulbright US LLP
Technical classification
Nice Classes
Class 30Class 43
Vienna Codes
No Vienna codes available.
Goods and services
Class 30
Hot saucedry seasonings
Class 43
Restaurantbarcanteen and carry-out restaurant services
Publications
History of USPTO decisions and trademark events.
57 publications found
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
01/10/2026
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
01/10/2026
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
01/09/2026
E89R
TEAS SECTION 8 & 9 RECEIVED
10/02/2025
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
11/24/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/07/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/07/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/07/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/07/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/07/2024
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
01/17/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/17/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/17/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/17/2024
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
06/15/2022
C15P
REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
06/15/2022
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
06/15/2022
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
03/30/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/30/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/30/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/30/2022
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
03/30/2022
E815
TEAS SECTION 8 & 15 RECEIVED
01/03/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/06/2021
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
12/06/2021
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/06/2021
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/06/2021
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/26/2021
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/26/2021
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/26/2021
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/26/2021
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/26/2021
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
12/09/2020
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
11/24/2020
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
09/12/2019
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
09/12/2019
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
08/28/2019
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
04/24/2019
COC.
CORRECTION UNDER SECTION 7 - PROCESSED
12/18/2015
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
12/18/2015
ES7R
TEAS SECTION 7 REQUEST RECEIVED
12/08/2015
R.PR
REGISTERED-PRINCIPAL REGISTER
11/24/2015
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
10/23/2015
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
10/22/2015
SUPC
STATEMENT OF USE PROCESSING COMPLETE
10/02/2015
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
10/02/2015
IUAF
USE AMENDMENT FILED
09/28/2015
EISU
TEAS STATEMENT OF USE RECEIVED
09/28/2015
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
03/31/2015
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/03/2015
PUBO
PUBLISHED FOR OPPOSITION
02/03/2015
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
01/14/2015
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
12/28/2014
DOCK
ASSIGNED TO EXAMINER
12/25/2014
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
09/19/2014
NWAP
NEW APPLICATION ENTERED
09/16/2014
Continuous trademark protection
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