NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
01/13/2026
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Official data from USPTO
THE REAL COST!
Did you know this trademark is already registered in United States?
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
28
Latest update
02/03/2026
Trademark type
Combined
Nice classes
35, 44
Filing date
08/07/2014
Registration date
04/07/2015
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
01/13/2026
Last transaction
02/03/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
First use anywhere
2014-02-00
First use in commerce
2014-02-00
Drawing code
3
Owner type
99
Owner location
Bethesda, MD
Examiner
LEHKER, DAWN FELDMAN
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the words "THE REAL COST" in stylized block font, in a stacked position reading top to bottom, with a triangle symbol containing an exclamation point, positioned on the upper right side of the mark.
Holders and representatives
Holders
U.S. Department of Health and Human Services
Representatives
Angela Y. Dai HHS Office of the General Counsel
Technical classification
Nice Classes
Class 35Class 44
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
Public advocacy to prevent and reduce tobacco use among teenagers
Class 44
Providing medical and health information regarding the risks associated with tobacco use
Publications
History of USPTO decisions and trademark events.
28 publications found
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
01/13/2026
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
01/13/2026
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
01/12/2026
E89R
TEAS SECTION 8 & 9 RECEIVED
09/30/2025
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
04/07/2024
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
07/31/2021
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
07/31/2021
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/31/2021
E815
TEAS SECTION 8 & 15 RECEIVED
03/31/2021
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
04/07/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/21/2015
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/21/2015
R.PR
REGISTERED-PRINCIPAL REGISTER
04/07/2015
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
01/20/2015
PUBO
PUBLISHED FOR OPPOSITION
01/20/2015
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
12/31/2014
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
12/12/2014
ALIE
ASSIGNED TO LIE
12/09/2014
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
11/24/2014
XAEC
EXAMINER'S AMENDMENT ENTERED
11/24/2014
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
11/24/2014
GNEA
EXAMINERS AMENDMENT E-MAILED
11/24/2014
CNEA
EXAMINERS AMENDMENT -WRITTEN
11/24/2014
DOCK
ASSIGNED TO EXAMINER
11/21/2014
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
08/16/2014
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
08/15/2014
NWAP
NEW APPLICATION ENTERED
08/11/2014
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