TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/17/2025
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Official data from USPTO
BELIF BELIEVE IN TRUTH
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
65
Latest update
12/19/2025
Trademark type
Combined
Nice classes
35
Filing date
07/02/2014
Registration date
11/03/2015
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
08/28/2025
Last transaction
12/19/2025
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use, Foreign priority
Drawing code
3
Owner type
03
Owner location
Seoul, KR
Examiner
RINKER,ANTHONY MICHAEL
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of the word "belif" appearing between two horizontal lines overlaying a concentric circle with the word "believe" appearing above the word "belif" on the upper part of the concentric circle and the words "in truth" appearing below the word "belif" on the lower part of the concentric circle, all the above superimposed on an uneven circle background.
Holders and representatives
Holders
LG H&H CO., LTD.
LG HOUSEHOLD & HEALTH CARE LTD.
LG HOUSEHOLD & HEALTH CARE LTD.
Representatives
Michael T. Smith Birch Stewart Kolasch & Birch, LLP
Technical classification
Nice Classes
Class 35
Vienna Codes
No Vienna codes available.
Goods and services
Class 35
retail store services featuring cosmetics; retail store services featuring shampoos; retail store services featuring soaps for personal use; retail store services featuring soapsnot for personal use; retail store services featuring body cleansers; retail store services featuring dentifrices; retail store services featuring hair care preparations for cosmetic purposes; retail store services featuring toothbrushes; retail store services featuring perfumes; retail store services featuring body care preparations for cosmetic purposes; wholesale store services featuring cosmetics; wholesale store services featuring shampoos; wholesale store services featuring soaps for personal use; wholesale store services featuring soapsnot for personal use; wholesale store services featuring body cleansers; wholesale store services featuring dentifrices; wholesale store services featuring hair care preparations for cosmetic purposes; wholesale store services featuring toothbrushes; wholesale store services featuring perfumes; wholesale store services featuring body care preparations for cosmetic purposes
Publications
History of USPTO decisions and trademark events.
65 publications found
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
12/17/2025
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/17/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/17/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
12/17/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
12/17/2025
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
08/28/2025
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
08/28/2025
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
08/28/2025
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
08/28/2025
E89R
TEAS SECTION 8 & 9 RECEIVED
04/22/2025
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
11/03/2024
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/12/2024
EWOR
TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
01/12/2024
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/12/2024
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/12/2024
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/12/2024
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/12/2024
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
12/27/2023
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
10/22/2022
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
10/22/2022
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
10/22/2022
E815
TEAS SECTION 8 & 15 RECEIVED
04/25/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
03/17/2022
ECDR
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
03/17/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/17/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/17/2022
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
01/13/2022
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
01/13/2022
EWAF
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
01/13/2022
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
01/13/2022
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
01/13/2022
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
01/13/2022
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
11/03/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
04/09/2019
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
04/09/2019
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
03/27/2018
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
03/27/2018
R.PR
REGISTERED-PRINCIPAL REGISTER
11/03/2015
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
08/18/2015
PUBO
PUBLISHED FOR OPPOSITION
08/18/2015
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
07/29/2015
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
07/13/2015
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
07/07/2015
TEME
TEAS/EMAIL CORRESPONDENCE ENTERED
07/06/2015
CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
07/06/2015
ERSI
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
06/26/2015
GNS2
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
02/05/2015
GNSI
INQUIRY TO SUSPENSION E-MAILED
02/05/2015
CNSI
SUSPENSION INQUIRY WRITTEN
02/05/2015
RCCK
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
02/04/2015
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
12/17/2014
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
12/17/2014
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
11/25/2014
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
11/25/2014
GNS3
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
08/03/2014
GNSL
LETTER OF SUSPENSION E-MAILED
08/03/2014
CNSL
SUSPENSION LETTER WRITTEN
08/03/2014
DOCK
ASSIGNED TO EXAMINER
08/03/2014
AMPX
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
07/16/2014
ALIE
ASSIGNED TO LIE
07/15/2014
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
07/09/2014
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
07/08/2014
PARI
TEAS VOLUNTARY AMENDMENT RECEIVED
07/07/2014
NWAP
NEW APPLICATION ENTERED
07/05/2014
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