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Official data from USPTO

BEGIN WITH THE END IN MIND

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

BEGIN WITH THE END IN MIND

ST13

US500000086250843

Class

9, 16

Filing

86250843

Registration

4698566

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

48

Latest update

08/12/2025

Trademark type

Word

Nice classes

9, 16

Filing date

04/14/2014

Registration date

03/10/2015

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/24/2025

Last transaction

08/12/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

1996-00-00

First use in commerce

1996-00-00

Drawing code

4

Owner type

03

Owner location

Draper, UT

Examiner

MULLEN, MARK

Holders and representatives

Holders

Franklin Covey Co.
Franklin Covey Co.

Representatives

Hope Hamilton Holland & Hart LLP

Technical classification

Nice Classes

Class 9Class 16

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Pre-recorded electronic media featuring information and self-paced training programs in the fields of time managementproductivityleadershipmanagementeducationsalescommunicationcorporate and personal assessment and measurementprofessional and personal development

Class 16

printed materialsmanualspostersreference guides and pamphlets in the fields of time managementproductivityleadershipmanagementeducationsalescommunicationcorporate and personal assessment and measurementprofessional and personal development

Publications

History of USPTO decisions and trademark events.

48 publications found

NP89

NOTICE OF ACCEPTANCE OF PARTIAL SEC. 8 & 9 EMAILED

07/24/2025

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/24/2025

9G8P

REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8

07/24/2025

8PRT

REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED

07/24/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/24/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

02/27/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/10/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/20/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/20/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/20/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/20/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/20/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/12/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/12/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/12/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/25/2022

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/25/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/25/2022

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

11/06/2020

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

11/06/2020

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/06/2020

ES8R

TEAS SECTION 8 RECEIVED

08/06/2020

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/10/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/17/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/17/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/30/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/30/2018

R.PR

REGISTERED-PRINCIPAL REGISTER

03/10/2015

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

12/23/2014

PUBO

PUBLISHED FOR OPPOSITION

12/23/2014

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

12/03/2014

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

11/14/2014

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/13/2014

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/13/2014

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/13/2014

ALIE

ASSIGNED TO LIE

11/06/2014

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/04/2014

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

05/09/2014

GNRT

NON-FINAL ACTION E-MAILED

05/09/2014

CNRT

NON-FINAL ACTION WRITTEN

05/09/2014

DOCK

ASSIGNED TO EXAMINER

05/08/2014

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/28/2014

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