NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
11/25/2025
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Official data from USPTO
AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
41
Latest update
12/16/2025
Trademark type
Combined
Nice classes
36
Filing date
01/02/2014
Registration date
08/25/2015
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
11/25/2025
Last transaction
12/16/2025
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
2013-04-00
First use in commerce
2013-04-00
Drawing code
3
Owner type
03
Owner location
MADISON, WI
Examiner
MCMORROW,JANICE LEE
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of a star design with three diagonal stripes from the top left to bottom right of the star on top of the wording "AMERICAN STAR". The words "EXCELLENCE IN CUSTOMER EXPERIENCE" form a semi-circle around the star.
Holders and representatives
Holders
AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I.
American Family Mutual Insurance Company
Representatives
Tricia L. Schulz FOLEY & LARDNER LLP
Technical classification
Nice Classes
Class 36
Vienna Codes
No Vienna codes available.
Goods and services
Class 36
Insurance administration; insurance information; insurance consultation; underwriting multiple lines of insurancelifehealthautomobilecommercialfarm/ranchhomeowners and property insurance
Publications
History of USPTO decisions and trademark events.
41 publications found
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
11/25/2025
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
11/25/2025
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
11/25/2025
E89R
TEAS SECTION 8 & 9 RECEIVED
08/13/2025
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
08/25/2024
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
12/07/2021
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
12/07/2021
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
12/07/2021
E815
TEAS SECTION 8 & 15 RECEIVED
09/07/2021
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
08/25/2020
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
02/15/2017
R.PR
REGISTERED-PRINCIPAL REGISTER
08/25/2015
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
07/18/2015
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
07/17/2015
SUPC
STATEMENT OF USE PROCESSING COMPLETE
07/08/2015
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
06/30/2015
IUAF
USE AMENDMENT FILED
06/02/2015
EISU
TEAS STATEMENT OF USE RECEIVED
06/02/2015
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
05/23/2015
EX1G
SOU EXTENSION 1 GRANTED
05/21/2015
EXT1
SOU EXTENSION 1 FILED
05/21/2015
EEXT
SOU TEAS EXTENSION RECEIVED
05/21/2015
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
11/25/2014
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
09/30/2014
PUBO
PUBLISHED FOR OPPOSITION
09/30/2014
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
09/10/2014
PREV
LAW OFFICE PUBLICATION REVIEW COMPLETED
08/22/2014
ALIE
ASSIGNED TO LIE
08/21/2014
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
08/13/2014
XAEC
EXAMINER'S AMENDMENT ENTERED
08/13/2014
GNEN
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
08/13/2014
GNEA
EXAMINERS AMENDMENT E-MAILED
08/13/2014
CNEA
EXAMINERS AMENDMENT -WRITTEN
08/13/2014
GNRN
NOTIFICATION OF NON-FINAL ACTION E-MAILED
04/07/2014
GNRT
NON-FINAL ACTION E-MAILED
04/07/2014
CNRT
NON-FINAL ACTION WRITTEN
04/07/2014
DOCK
ASSIGNED TO EXAMINER
04/03/2014
MDSC
NOTICE OF DESIGN SEARCH CODE E-MAILED
01/16/2014
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
01/15/2014
NWAP
NEW APPLICATION ENTERED
01/06/2014
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