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Official data from USPTO

GENIUS

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

GENIUS

ST13

US500000086135728

Class

44

Filing

86135728

Registration

4655322

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

31

Latest update

10/28/2025

Trademark type

Word

Nice classes

44

Filing date

12/05/2013

Registration date

12/16/2014

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/08/2025

Last transaction

10/28/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use, Foreign priority

Drawing code

4

Owner type

99

Owner location

Paris, FR

Examiner

JOHNSON, DONALD

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

L'Oreal

Representatives

Dyan Finguerra-DuCharme Pryor Cashman LLP

Technical classification

Nice Classes

Class 44

Vienna Codes

No Vienna codes available.

Goods and services

Class 44

Providing information and advice to consumers on cleansing and beauty treatments and on choosing makeupcosmetics and beauty products

Publications

History of USPTO decisions and trademark events.

31 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/08/2025

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

10/08/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/08/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/08/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

06/16/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

12/16/2023

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

09/30/2021

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

09/30/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/29/2021

E815

TEAS SECTION 8 & 15 RECEIVED

06/16/2021

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

12/16/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/12/2019

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/12/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

12/16/2014

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/30/2014

PUBO

PUBLISHED FOR OPPOSITION

09/30/2014

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

09/10/2014

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

08/26/2014

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/19/2014

DMCC

DATA MODIFICATION COMPLETED

08/18/2014

DOCK

ASSIGNED TO EXAMINER

08/01/2014

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/11/2014

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/11/2014

ALIE

ASSIGNED TO LIE

07/08/2014

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/30/2014

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

03/24/2014

GNRT

NON-FINAL ACTION E-MAILED

03/24/2014

CNRT

NON-FINAL ACTION WRITTEN

03/24/2014

DOCK

ASSIGNED TO EXAMINER

03/17/2014

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

12/17/2013

NWAP

NEW APPLICATION ENTERED

12/09/2013

Continuous trademark protection

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