(11) 98705-3426
TrademarkIQ iconTrademarkIQ
Back to search
Official data from USPTO

B2B

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

B2B

ST13

US500000086060439

Class

41

Filing

86060439

Registration

5386830

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

82

Latest update

07/17/2026

Trademark type

Combined

Nice classes

41

Filing date

09/10/2013

Registration date

01/23/2018

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/25/2024

Last transaction

07/17/2026

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

09/24/2013

First use in commerce

09/24/2013

Drawing code

3

Owner type

03

Owner location

LAS VEGAS, NV, US

Examiner

CANTONE, KERI H

Current location

Historical data usage

Mark description

The mark consists of the letters "B2B" with the first occurrence of the letter "B" in mirror image, set against a fanciful depiction of a circular roulette wheel with the following numbers in clockwise direction beginning on the left hand center side of the circle: "29, 12, 8, 19, 6, 21, 33, 16, 4, 23, 35, 14, 2, 0, 28, 9, 26, 30, 11, 7, 20, 32, 17, 5, 22, 34, 15, 3, 24, 36, 13, 1, 00, 27, 10, 25".

Holders and representatives

Holders

LIGHT & WONDER, INC.
SG GAMING, INC.
BALLY GAMING, INC.
BALLY GAMING, INC.
SHFL entertainment, Inc.

Representatives

ERIC SCHMALZ LIGHT & WONDER, INC.

Technical classification

Nice Classes

Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 41

Entertainment servicesproviding side bets for live games of roulette

Publications

History of USPTO decisions and trademark events.

82 publications found

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

07/16/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2026

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/10/2025

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

07/25/2024

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

07/25/2024

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/25/2024

E815

TEAS SECTION 8 & 15 RECEIVED

01/11/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

02/01/2023

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

01/23/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/10/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/10/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/10/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/06/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/06/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/06/2023

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/07/2022

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

06/08/2022

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/13/2020

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/13/2020

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

07/13/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/13/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/13/2020

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/13/2020

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

01/22/2020

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/21/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

08/20/2018

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

05/02/2018

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

02/21/2018

R.PR

REGISTERED-PRINCIPAL REGISTER

01/23/2018

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

12/22/2017

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

12/21/2017

SUPC

STATEMENT OF USE PROCESSING COMPLETE

12/13/2017

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

12/13/2017

IUAF

USE AMENDMENT FILED

11/30/2017

EISU

TEAS STATEMENT OF USE RECEIVED

11/30/2017

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/22/2017

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/22/2017

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

06/13/2017

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

04/18/2017

PUBO

PUBLISHED FOR OPPOSITION

04/18/2017

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

03/29/2017

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

03/16/2017

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/28/2017

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

02/17/2017

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/16/2017

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

02/16/2017

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

08/16/2016

GNRT

NON-FINAL ACTION E-MAILED

08/16/2016

CNRT

NON-FINAL ACTION WRITTEN

08/16/2016

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

07/29/2016

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

07/28/2016

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

07/28/2016

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/15/2016

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/15/2016

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

01/28/2016

GNRT

NON-FINAL ACTION E-MAILED

01/28/2016

CNRT

NON-FINAL ACTION WRITTEN

01/28/2016

RCCK

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

01/04/2016

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

06/15/2015

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/24/2014

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

12/10/2014

RCSC

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

12/08/2014

ALIE

ASSIGNED TO LIE

12/08/2014

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

07/23/2014

GNS3

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

05/15/2014

GNSL

LETTER OF SUSPENSION E-MAILED

05/15/2014

CNSL

SUSPENSION LETTER WRITTEN

05/15/2014

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/14/2014

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/13/2014

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/13/2014

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/02/2014

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

11/20/2013

GNRT

NON-FINAL ACTION E-MAILED

11/20/2013

CNRT

NON-FINAL ACTION WRITTEN

11/20/2013

DOCK

ASSIGNED TO EXAMINER

11/13/2013

MDSM

NOTICE OF DESIGN SEARCH CODE E-MAILED

09/19/2013

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/18/2013

NWAP

NEW APPLICATION ENTERED

09/13/2013

Continuous trademark protection

Get notified about every new filing that threatens B2B or your mark.

Professional 24-month watch service: we monitor USPTO for you and alert you in time to oppose — before conflicts become losses.