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Official data from USPTO

HOUSEHOLDING

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

HOUSEHOLDING

ST13

US500000086006555

Class

35

Filing

86006555

Registration

4509783

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

46

Latest update

04/03/2026

Trademark type

Word

Nice classes

35

Filing date

07/10/2013

Registration date

04/08/2014

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/03/2024

Last transaction

04/03/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

09/24/2012

First use in commerce

09/24/2012

Drawing code

4

Owner type

16

Owner location

IRVINE, CA, US

Examiner

FIRST, VIVIAN M

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

VIANT TECHNOLOGY LLC
Specific Media LLC

Representatives

Susan M. Natland BAKER & HOSTETLER LLP

Technical classification

Nice Classes

Class 35

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Advertisingmarketing and direct marketing services that target multiple devices within the same residence that are connected to the Internettelecommunications networkswireless communication networksinformation services networks and data networksincluding televisionsmobile phonessmartphonescomputing devicespersonal computerslaptop computersmobile electronic devicestablet computerselectronic devices and personal digital assistants (PDAs); advertising and marketing services that target multiple consumers in the same residence by using information available over the Internettelecommunications networkswireless communication networksinformation services networksdata networks and social networks; advertising and marketing services that target multiple consumers in the same residence by using Internet Protocol (IP) address informationgeolocation informationInternet service provider (ISP) informationdemographic informationfrequency capping and consumer behavior information; collectionanalysis and reporting of metric and analytic data for others with respect to advertisements targeted to devices which are connected to the Internettelecommunications networkswireless communication networksinformation services networks and data networksincluding televisionsmobile phonessmartphonescomputing devicespersonal computerslaptop computersmobile electronic devicestablet computerselectronic devices and personal digital assistants (PDAs); track and report on advertisements and marketing efforts of others; advertising and marketing consultancyanalysis of the effectiveness of advertising on Internet-connected televisionsmobile phonessmartphonescomputing devicespersonal computerslaptop computersmobile electronic devicestablet computerselectronic devices and personal digital assistants (PDAs)

Publications

History of USPTO decisions and trademark events.

46 publications found

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

03/31/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/31/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/31/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/31/2026

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

03/31/2026

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

03/31/2026

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

07/03/2024

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/03/2024

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/03/2024

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

07/03/2024

E89R

TEAS SECTION 8 & 9 RECEIVED

04/05/2024

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

04/08/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

10/26/2021

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/26/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/26/2021

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/26/2021

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

10/26/2021

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

12/03/2020

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

12/03/2020

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

12/03/2020

ES8R

TEAS SECTION 8 RECEIVED

10/02/2020

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/06/2019

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

04/08/2019

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/15/2017

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

03/01/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

04/08/2014

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/24/2014

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/24/2014

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

01/21/2014

PUBO

PUBLISHED FOR OPPOSITION

01/21/2014

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/01/2014

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

12/19/2013

ALIE

ASSIGNED TO LIE

12/18/2013

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/22/2013

XAEC

EXAMINER'S AMENDMENT ENTERED

11/22/2013

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

11/22/2013

GNEA

EXAMINERS AMENDMENT E-MAILED

11/22/2013

CNEA

EXAMINERS AMENDMENT -WRITTEN

11/22/2013

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

10/28/2013

GNRT

NON-FINAL ACTION E-MAILED

10/28/2013

CNRT

NON-FINAL ACTION WRITTEN

10/28/2013

DOCK

ASSIGNED TO EXAMINER

10/22/2013

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/11/2013

MPMK

NOTICE OF PSEUDO MARK E-MAILED

07/19/2013

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

07/18/2013

NWAP

NEW APPLICATION ENTERED

07/13/2013

Continuous trademark protection

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