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Official data from USPTO

ADTRICITY

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

ADTRICITY

ST13

US500000085982875

Class

35, 42

Filing

85982875

Registration

4760836

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

51

Latest update

04/07/2026

Trademark type

Word

Nice classes

35, 42

Filing date

04/25/2013

Registration date

06/23/2015

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

03/14/2026

Last transaction

04/07/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

11/30/2012

First use in commerce

01/12/2013

Drawing code

4

Owner type

16

Owner location

IRVINE, CA, US

Examiner

HUGHITT, ELIZABETH

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

VIANT TECHNOLOGY LLC
Vindico LLC

Representatives

Susan M. Natland Baker & Hostetler LLP

Technical classification

Nice Classes

Class 35Class 42

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Facilitate placement criteria for advertisements for others on the Interneton websitesin mobile and computer applicationson Internet-connected devicesincluding but not limited totelevisions; evaluate potential advertising placements for others; collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Interneton websitesin mobile and computer applicationson Internet-connected devicesincluding but not limited totelevisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; provide verification services related to advertising placements on the Interneton websitesin mobile and computer applicationson Internet-connected devicesincluding but not limited totelevisions ; track and report on advertisements and marketing efforts of others; advertising and marketing consultancyanalysis of the effectiveness of advertising campaigns on the Interneton websitesin mobile and computer applicationson Internet-connected devicesincluding but not limited totelevisions; providing advertising information via a website and mobile and computer applications

Class 42

Providing a non-downloadable software platform and dashboard accessible via the Internettelecommunications networkswireless communication networksinformation services networksdata networks and Internet-connected devicesincluding but not limited totelevisionsmobile phonessmartphonescomputing deviceshandheld mobile electronic devicestablet computers and personal digital assistants (PDAs) that tracks and reports on advertisements and marketing efforts of othersthat provides analyticsoptimization strategiesverification and quality metrics related to advertising placements on the Interneton websitesin mobile and computer applicationson Internet-connected devicesincluding but not limited totelevisions ; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placementsthat tracks and reports on advertisements and marketing efforts of its users and othersthat provides analyticsoptimization strategiesverification and quality metrics related to advertising placements on the Interneton websitesin mobile and computer applicationson Internet-connected devicesincluding but not limited totelevisions

Publications

History of USPTO decisions and trademark events.

51 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

03/14/2026

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

03/14/2026

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

03/14/2026

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

03/14/2026

E89R

TEAS SECTION 8 & 9 RECEIVED

12/22/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

06/23/2024

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

06/14/2022

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

06/14/2022

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/10/2022

E815

TEAS SECTION 8 & 15 RECEIVED

12/22/2021

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

10/26/2021

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

10/26/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

10/26/2021

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

10/26/2021

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

10/26/2021

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

06/23/2020

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

11/06/2019

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/08/2017

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

03/01/2017

R.PR

REGISTERED-PRINCIPAL REGISTER

06/23/2015

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

05/20/2015

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

05/19/2015

MPMK

NOTICE OF PSEUDO MARK E-MAILED

05/19/2015

SUPC

STATEMENT OF USE PROCESSING COMPLETE

05/18/2015

DPCC

DIVISIONAL PROCESSING COMPLETE

05/18/2015

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

05/12/2015

IUAF

USE AMENDMENT FILED

05/11/2015

DRRR

DIVISIONAL REQUEST RECEIVED

05/11/2015

ERTD

TEAS REQUEST TO DIVIDE RECEIVED

05/11/2015

EISU

TEAS STATEMENT OF USE RECEIVED

05/11/2015

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

01/15/2015

EX2G

SOU EXTENSION 2 GRANTED

01/14/2015

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/12/2015

EXT2

SOU EXTENSION 2 FILED

11/19/2014

EEXT

SOU TEAS EXTENSION RECEIVED

11/19/2014

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

05/17/2014

EX1G

SOU EXTENSION 1 GRANTED

05/15/2014

EXT1

SOU EXTENSION 1 FILED

05/15/2014

EEXT

SOU TEAS EXTENSION RECEIVED

05/15/2014

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/23/2014

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/23/2014

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

11/19/2013

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/24/2013

PUBO

PUBLISHED FOR OPPOSITION

09/24/2013

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

09/11/2013

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

09/04/2013

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/14/2013

DOCK

ASSIGNED TO EXAMINER

08/12/2013

MPMK

NOTICE OF PSEUDO MARK E-MAILED

05/03/2013

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

05/02/2013

NWAP

NEW APPLICATION ENTERED

04/29/2013

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