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Official data from USPTO

THE 5 CHOICES

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

THE 5 CHOICES

ST13

US500000085977983

Class

41

Filing

85977983

Registration

4499599

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

78

Latest update

07/23/2025

Trademark type

Word

Nice classes

41

Filing date

09/20/2011

Registration date

03/18/2014

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

06/06/2024

Last transaction

07/23/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

09/12/2011

First use in commerce

09/12/2011

Drawing code

4

Owner type

03

Owner location

Draper, UT

Examiner

FENNESSY, EDWARD

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Franklin Covey, Co.
Franklin Covey, Co.
FranklinCovey, Co.

Representatives

Hope Hamilton Holland & Hart LLP

Technical classification

Nice Classes

Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 41

Educational servicesproviding live and on-line classesseminarsworkshops in the field of professional and personal productivityleadershipmanagementeducationsalesorganizational communicationprofessional and personal developmentmeasurement and organization through time management and communication

Publications

History of USPTO decisions and trademark events.

78 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2025

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

06/06/2024

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

06/06/2024

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

06/06/2024

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/06/2024

E89R

TEAS SECTION 8 & 9 RECEIVED

02/29/2024

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/20/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/20/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/20/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/20/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/20/2023

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

03/18/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/12/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/12/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/12/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/25/2022

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/25/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/17/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/17/2020

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

09/23/2019

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

09/23/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

09/23/2019

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

09/06/2019

ES8R

TEAS SECTION 8 RECEIVED

09/06/2019

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

03/18/2019

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/30/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/30/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/21/2014

R.PR

REGISTERED-PRINCIPAL REGISTER

03/18/2014

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/08/2014

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

02/07/2014

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

01/27/2014

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

01/22/2014

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

01/22/2014

ERFR

TEAS REQUEST FOR RECONSIDERATION RECEIVED

01/22/2014

GNFN

NOTIFICATION OF FINAL REFUSAL EMAILED

07/23/2013

GNFR

FINAL REFUSAL E-MAILED

07/23/2013

CNFR

SU - FINAL REFUSAL - WRITTEN

07/23/2013

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

06/20/2013

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

06/20/2013

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

06/12/2013

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

12/14/2012

GNRT

NON-FINAL ACTION E-MAILED

12/14/2012

CNRT

SU - NON-FINAL ACTION - WRITTEN

12/14/2012

MPMK

NOTICE OF PSEUDO MARK MAILED

11/16/2012

SUPC

STATEMENT OF USE PROCESSING COMPLETE

11/15/2012

DPCC

DIVISIONAL PROCESSING COMPLETE

11/15/2012

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/14/2012

INCD

ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST

10/24/2012

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

10/23/2012

IUAF

USE AMENDMENT FILED

10/22/2012

DRRR

DIVISIONAL REQUEST RECEIVED

10/22/2012

ERTD

TEAS REQUEST TO DIVIDE RECEIVED

10/22/2012

EISU

TEAS STATEMENT OF USE RECEIVED

10/22/2012

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

09/18/2012

ETOP

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

08/03/2012

ETOF

EXTENSION OF TIME TO OPPOSE RECEIVED

04/19/2012

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

03/20/2012

PUBO

PUBLISHED FOR OPPOSITION

03/20/2012

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

02/29/2012

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

02/10/2012

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

02/09/2012

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

02/09/2012

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

02/09/2012

ALIE

ASSIGNED TO LIE

02/03/2012

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

01/21/2012

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

01/06/2012

GNRT

NON-FINAL ACTION E-MAILED

01/06/2012

CNRT

NON-FINAL ACTION WRITTEN

01/06/2012

DOCK

ASSIGNED TO EXAMINER

01/06/2012

MPMK

NOTICE OF PSEUDO MARK MAILED

09/24/2011

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

09/23/2011

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