ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
08/14/2025
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Official data from USPTO
HYDRATION THAT WORKS
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
34
Latest update
03/06/2026
Trademark type
Combined
Nice classes
32
Filing date
06/07/2013
Registration date
07/15/2014
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
03/07/2024
Last transaction
03/06/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
09/04/2013
First use in commerce
09/04/2013
Drawing code
5
Owner type
16
Owner location
MUSCATINE, IA, US
Examiner
MCCRAY, RENEE
Law office
M20
Current location
GENERIC WEB UPDATE
Mark description
The mark consists of the words "hydration that works" and the embedded phrase "at work", with the "at work" portion of the mark in red lettering and the rest of the mark in black lettering.
Holders and representatives
Holders
KENT CONSUMER BRANDS AMERICAS, LLC
KENT PRECISION FOODS GROUP, INC.
SQWINCHER HOLDINGS, LLC
T. C. (pessoa física)
Representatives
Glenn S. Bacal BACAL LAW GROUP, P.C.
Technical classification
Nice Classes
Class 32
Vienna Codes
No Vienna codes available.
Goods and services
Class 32
Bottled drinking water with electrolytes; Drinking water fortified with electrolytes; Electrolyte drinks in the nature of isotonic beverages; Concentrates in powdered form for making energy drinks by adding water; Nonalcoholic beveragesfruit flavored drinks; Non-carbonated isotonic electrolytic beverages; Fruit flavored drinks containing water; Concentrates for making fruit flavored drinks with water; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; and Thirst quenching non-carbonated isotonic electrolytic beverages
Publications
History of USPTO decisions and trademark events.
34 publications found
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
08/06/2025
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
03/07/2024
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
03/07/2024
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
03/07/2024
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
03/07/2024
E89R
TEAS SECTION 8 & 9 RECEIVED
09/22/2023
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
07/15/2023
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
10/23/2019
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
10/16/2019
NA15
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
08/27/2019
NAS8
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
08/27/2019
15AK
REGISTERED - SEC. 15 ACKNOWLEDGED
08/27/2019
8.OK
REGISTERED - SEC. 8 (6-YR) ACCEPTED
08/27/2019
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
08/05/2019
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
07/26/2019
E15R
TEAS SECTION 15 RECEIVED
07/26/2019
ES8R
TEAS SECTION 8 RECEIVED
07/26/2019
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
07/15/2019
R.PR
REGISTERED-PRINCIPAL REGISTER
07/15/2014
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
06/10/2014
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
06/06/2014
SUPC
STATEMENT OF USE PROCESSING COMPLETE
05/15/2014
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
05/13/2014
IUAF
USE AMENDMENT FILED
04/22/2014
EISU
TEAS STATEMENT OF USE RECEIVED
04/22/2014
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
10/22/2013
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
08/27/2013
PUBO
PUBLISHED FOR OPPOSITION
08/27/2013
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
08/07/2013
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
07/15/2013
DOCK
ASSIGNED TO EXAMINER
07/14/2013
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
06/18/2013
NWAP
NEW APPLICATION ENTERED
06/11/2013
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