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Official data from USPTO

LIFE'S A GAME. EAT IT UP.

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

LIFE'S A GAME. EAT IT UP.

ST13

US500000085857594

Class

29, 30

Filing

85857594

Registration

4585359

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

33

Latest update

07/29/2025

Trademark type

Word

Nice classes

29, 30

Filing date

02/22/2013

Registration date

08/12/2014

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

07/08/2025

Last transaction

07/29/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2014-05-00

First use in commerce

2014-05-00

Drawing code

4

Owner type

03

Owner location

Plano, TX

Examiner

STRINGER, DANIEL

Current location

PUBLICATION AND ISSUE SECTION

Holders and representatives

Holders

Frito-Lay North America, Inc.

Representatives

Jeanette S. Zimmer PEPSICO, INC.

Technical classification

Nice Classes

Class 29Class 30

Vienna Codes

No Vienna codes available.

Goods and services

Class 29

Potato-based snack foods

Class 30

Corn-based snack foods

Publications

History of USPTO decisions and trademark events.

33 publications found

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

07/08/2025

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

07/08/2025

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

07/08/2025

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

06/30/2025

PR89

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

06/28/2025

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

06/16/2025

E89R

TEAS SECTION 8 & 9 RECEIVED

01/10/2025

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

08/12/2023

NAS8

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

05/17/2021

8.OK

REGISTERED - SEC. 8 (6-YR) ACCEPTED

05/17/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

05/17/2021

ES8R

TEAS SECTION 8 RECEIVED

02/12/2021

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

08/12/2019

R.PR

REGISTERED-PRINCIPAL REGISTER

08/12/2014

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

07/11/2014

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

07/10/2014

SUPC

STATEMENT OF USE PROCESSING COMPLETE

07/09/2014

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

07/07/2014

IUAF

USE AMENDMENT FILED

06/13/2014

EISU

TEAS STATEMENT OF USE RECEIVED

06/13/2014

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

02/20/2014

EX1G

SOU EXTENSION 1 GRANTED

02/18/2014

EXT1

SOU EXTENSION 1 FILED

02/18/2014

EEXT

SOU TEAS EXTENSION RECEIVED

02/18/2014

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/27/2013

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

07/02/2013

PUBO

PUBLISHED FOR OPPOSITION

07/02/2013

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

06/12/2013

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

05/24/2013

DOCK

ASSIGNED TO EXAMINER

05/22/2013

MPMK

NOTICE OF PSEUDO MARK E-MAILED

03/02/2013

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

03/01/2013

NWAP

NEW APPLICATION ENTERED

02/26/2013

Continuous trademark protection

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