COFFEE CACAO DARK CHOCOLATE ROASTED ALMOND DRIED FRUIT BREADY WOOD SMOKE CLOVE ALMOND HAZELNUT RAISIN VANILLA HONEY BISCUIT MARMELADE MALTY-SWEET TOFFEE LIGHT CARAMEL DARK CARAMEL SOUR SWEET BITTER TASTE CARAMEL AROMAS MALTY AROMAS FRUITY / NUTY AROMAS SMOKY AROMAS ROASTED AROMAS 0 1 2 3 4 5 MW

Mark description

The mark consists of a flavor wheel on a background of bins and jars of various malts all on a table top. The malts are in various shades of brown, beige, and white in grey, white and black bins. The left side of the background shows the malts in two clear jars with white highlights and circular yellow labels. The bins and jars of malts sit on a brown table. Above the table is a brown wall. The flavor wheel consists of concentric circles separated into six triangular sections, the tips of all of which meet in the center of the circles. The space between the outermost two concentric circles and the innermost two concentric circles is bright in color, whereas the space between the second-to-most inner circle and second-to-most outer circle is pale in color. The area between the second-to-most inner circle and second-to-most outer circle also contains five concentric circles lined in yellow. The six sections of the flavor wheel are in the following colors: maroon, blue, green, orange, yellow and red. The maroon section contains the following wording in the outermost band in yellow font: "COFFEE", "CACAO", "DARK CHOCOLATE", "ROASTED ALMOND", "DRIED FRUIT", "BREADY". At the site of each word the inner line of the outer maroon band forms a thin maroon triangle, the points of which face the center of the flavor wheel. The wording "ROASTED AROMAS" is in yellow font in the innermost maroon band. The numbers "0", "1", "2", "3", "4", and "5" appear in black font within white circles outlined in yellow. Each circle appears in the maroon section of the flavor wheel. The "0" circle appears at the end of the inner band. The "1" circle appears on the first yellow circle. The "2" circle appears on the second yellow circle. The "3" circle appears on the third yellow circle. The "4" circle appears on the fourth yellow circle. The "5" circle appears on the maroon triangle near the word "COFFEE". The blue section contains the following wording in the outermost band in black font: "WOOD SMOKE" and "CLOVE". At the site of each word the inner line of the outer blue band forms a thin maroon triangle, the points of which face the center of the flavor wheel. The wording "SMOKY AROMAS" is in black font in the innermost blue band. The outer band of the blue section is outlined in a thin gray line. The green section contains the following wording in the outermost band in black font: "ALMOND", "HAZELNUT", "RAISIN", and "VANILLA". At the site of each word the inner line of the outer green band forms a thin green triangle, the points of which face the center of the flavor wheel. The wording "FRUITY / NUTY AROMAS" is in black font in the innermost green band. The outer band of the green section is outlined in a thin gray line. The orange section contains the following wording in the outermost band in black font: "HONEY", "BISCUIT", "MARMELADE", and "MALTY-SWEET". At the site of each word the inner line of the outer orange band forms a thin orange triangle, the points of which face the center of the flavor wheel. The wording "MALTY AROMAS" is in black font in the innermost orange band. The yellow section contains the following wording in the outermost band in black font: "TOFFEE", "LIGHT CARAMEL", and "DARK CARAMEL". At the site of each word the inner line of the outer yellow band forms a thin yellow triangle, the points of which face the center of the flavor wheel. The wording "CARAMEL AROMAS" is in black font in the innermost yellow band. The red section contains the following wording in the outermost band in black font: "SOUR", "SWEET", and "BITTER". At the site of each word the inner line of the outer red band forms a thin red triangle, the points of which face the center of the flavor wheel. The wording "TASTE" is in black font in the innermost red band. The outer band of the red section is outlined in a thin maroon line. The center circle of the flavor wheel consists of a stylized "W" and "M" where the background of the circle is yellow and the double outline and outline of the letters "W" and "M" are in red color.