ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/30/2026
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Official data from USPTO
FIREFLY
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Active USPTO registrationType: CombinedOffice: United States
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
47
Latest update
07/30/2026
Trademark type
Combined
Nice classes
39
Filing date
12/21/2012
Registration date
04/28/2015
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
08/28/2025
Last transaction
07/30/2026
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
07/31/2013
First use in commerce
07/31/2013
Drawing code
3
Owner type
03
Owner location
Estero, FL, US
Examiner
SONNEBORN, TRICIA L
Current location
PUBLICATION AND ISSUE SECTION
Mark description
The mark consists of a firefly in a car flying above the word "FIREFLY" in a stylized form.
Holders and representatives
Holders
Hertz System, Inc.
Hertz System, Inc.
Representatives
Dennis S. Prahl Ladas & Parry LLP
Technical classification
Nice Classes
Class 39
Vienna Codes
No Vienna codes available.
Goods and services
Class 39
short-termpassenger vehicle rental servicesexpressly excluding electric utility vehicles
Publications
History of USPTO decisions and trademark events.
47 publications found
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
08/28/2025
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
08/28/2025
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
08/28/2025
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
08/28/2025
E89R
TEAS SECTION 8 & 9 RECEIVED
04/22/2025
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/11/2024
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
04/28/2024
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/14/2021
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/07/2021
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
05/20/2021
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
05/20/2021
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
05/20/2021
E815
TEAS SECTION 8 & 15 RECEIVED
01/25/2021
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
08/03/2020
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
08/03/2020
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
08/03/2020
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
08/03/2020
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
08/03/2020
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
04/28/2020
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
12/06/2017
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
07/19/2017
ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
08/03/2016
R.PR
REGISTERED-PRINCIPAL REGISTER
04/28/2015
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
03/26/2015
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
03/25/2015
SUPC
STATEMENT OF USE PROCESSING COMPLETE
03/24/2015
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
03/23/2015
IUAF
USE AMENDMENT FILED
02/13/2015
EISU
TEAS STATEMENT OF USE RECEIVED
02/13/2015
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
09/02/2014
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
08/04/2014
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
08/04/2014
TMBN
TTAB RELEASE CASE TO TRADEMARKS
07/19/2014
OP.T
OPPOSITION TERMINATED NO. 999999
07/19/2014
OP.D
OPPOSITION DISMISSED NO. 999999
07/19/2014
PAPER RECEIVED
07/11/2014
OP.I
OPPOSITION INSTITUTED NO. 999999
06/13/2013
ETOF
EXTENSION OF TIME TO OPPOSE RECEIVED
05/09/2013
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
04/16/2013
PUBO
PUBLISHED FOR OPPOSITION
04/16/2013
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
03/27/2013
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
03/08/2013
DOCK
ASSIGNED TO EXAMINER
03/05/2013
MDSC
NOTICE OF DESIGN SEARCH CODE MAILED
01/10/2013
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
01/09/2013
NWAP
NEW APPLICATION ENTERED
12/25/2012
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