TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
07/16/2025
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Official data from USPTO
BELIEVE BY BRILLIANCE
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Active USPTO registrationType: WordOffice: United States
Quick snapshot
BELIEVE BY BRILLIANCE
ST13
US500000085734931Class
14
Filing
85734931
Registration
4538735
Risk and opportunity diagnosis
Executive reading for naming, filing, and monitoring decisions.
USPTO status
Active USPTO registration
Case type
Application and registration
Recorded events
42
Latest update
07/23/2025
Trademark type
Word
Nice classes
14
Filing date
09/21/2012
Registration date
05/27/2014
Expiration date
-
Complete case details
Structured fields from the responsible authority and the official record.
Status date
07/22/2024
Last transaction
07/23/2025
Responsible office
United States Patent and Trademark Office
Status code
800
Official register
Principal Register
Filing basis
Intent to use
First use anywhere
02/26/2013
First use in commerce
02/26/2013
Drawing code
4
Owner type
16
Owner location
Bentonville, AR
Examiner
SOBRAL, CHRISTINA
Current location
PUBLICATION AND ISSUE SECTION
Holders and representatives
Holders
WALMART APOLLO, LLC
WAL-MART STORES, INC.
J. Homan USA LLC
Representatives
Danica Acosta
Technical classification
Nice Classes
Class 14
Vienna Codes
No Vienna codes available.
Goods and services
Class 14
jewelry
Publications
History of USPTO decisions and trademark events.
42 publications found
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
07/16/2025
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
07/16/2025
CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
07/16/2025
COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
07/16/2025
NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
07/22/2024
RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
07/22/2024
89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
07/22/2024
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/22/2024
E89R
TEAS SECTION 8 & 9 RECEIVED
04/26/2024
REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
05/27/2023
ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
10/18/2019
REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
10/18/2019
NA85
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
07/13/2019
C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
07/13/2019
APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
07/12/2019
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
05/30/2019
E815
TEAS SECTION 8 & 15 RECEIVED
05/30/2019
REM1
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
05/27/2019
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
04/25/2018
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
12/13/2017
TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
10/26/2016
ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
11/19/2014
R.PR
REGISTERED-PRINCIPAL REGISTER
05/27/2014
SUNA
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
04/24/2014
CNPR
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
04/07/2014
SUPC
STATEMENT OF USE PROCESSING COMPLETE
03/18/2014
AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
03/11/2014
IUAF
USE AMENDMENT FILED
02/10/2014
EISU
TEAS STATEMENT OF USE RECEIVED
02/10/2014
EXRA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
10/24/2013
EX1G
SOU EXTENSION 1 GRANTED
10/22/2013
EXT1
SOU EXTENSION 1 FILED
10/22/2013
EEXT
SOU TEAS EXTENSION RECEIVED
10/22/2013
NOAM
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
04/23/2013
NPUB
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
02/26/2013
PUBO
PUBLISHED FOR OPPOSITION
02/26/2013
NONP
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
02/06/2013
CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
01/17/2013
DOCK
ASSIGNED TO EXAMINER
01/17/2013
NWOS
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
09/25/2012
NWAP
NEW APPLICATION ENTERED
09/25/2012
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