ROYCE' POTATOCHIP CHOCOLATE ORIGINAL BY BREAKING DOWN OLD CUSTOMS AND PRODUCING CONSISTENTLY ORIGINAL ITEMS, WE ARE PURSUING A NEW LEVEL IN CHOCOLATE ENJOYMENT. ROYCE' ORIGINAL ROYCE'

Mark description

The mark consists of a configuration of product packaging for chocolate-covered potato chips consisting of the words "ROYCE'", "POTATOCHIP", "CHOCOLATE" and "ORIGINAL" positioned in a stacked formation in brown stylized font outlined in white to create a shadowing effect, the phrase "BY BREAKING DOWN OLD CUSTOMS AND PRODUCING CONSISTENTLY ORIGINAL ITEMS, WE ARE PURSUING A NEW LEVEL IN CHOCOLATE ENJOYMENT." and Japanese characters immediately below all shown in white, the words "ROYCE' ORIGINAL" in brown stylized font resembling chocolate emanating from a white-colored icing bag tip and the word "ROYCE'" shown in white, all fully and partially superimposed over a brown plate holding chocolate-dipped potato chips shown in the colors brown and beige against a yellow background and surrounded by a rectangle outlined in dotted lines. The matter shown in broken or dotted lines is not part of the mark and serves only to show the position or placement of the mark.