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Official data from USPTO

BELIEVE IN NICE.

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: CombinedOffice: United States

Quick snapshot

BELIEVE IN NICE.

ST13

US500000085654453

Class

35, 37, 39

Filing

85654453

Registration

4282680

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

26

Latest update

08/07/2026

Trademark type

Combined

Nice classes

35, 37, 39

Filing date

06/18/2012

Registration date

01/29/2013

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

05/03/2023

Last transaction

08/07/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

First use anywhere

06/13/2012

First use in commerce

06/13/2012

Drawing code

3

Owner type

03

Owner location

Vancouver, WA, US

Examiner

I, DAVID C

Law office

M50

Current location

GENERIC WEB UPDATE

Mark description

The mark consists of the phrase "Believe in nice." in stylized type with a stylized sunburst design to the left of the phrase.

Holders and representatives

Holders

Hannah Motor Company

Representatives

Kevin L. Russell Chernoff Vilhauer LLP

Technical classification

Nice Classes

Class 35Class 37Class 39

Vienna Codes

No Vienna codes available.

Goods and services

Class 35

Administration of a customer loyalty program which provides additional services for customers of automobile dealerships; Automobile dealerships; Promoting public awareness of environmental matters; retail store and on-line retail store services featuring automobile parts and accessories

Class 37

repair and maintenance of automobiles

Class 39

leasing of automobiles

Publications

History of USPTO decisions and trademark events.

26 publications found

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

08/06/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

08/06/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/06/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/06/2026

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

05/03/2023

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

05/03/2023

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

05/03/2023

EROP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

05/03/2023

PR89

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

03/16/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

03/13/2023

E89R

TEAS SECTION 8 & 9 RECEIVED

08/25/2022

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

01/29/2022

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

02/01/2019

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

02/01/2019

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

02/01/2019

E815

TEAS SECTION 8 & 15 RECEIVED

01/03/2019

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

01/29/2018

R.PR

REGISTERED-PRINCIPAL REGISTER

01/29/2013

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

11/13/2012

PUBO

PUBLISHED FOR OPPOSITION

11/13/2012

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

10/24/2012

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

10/01/2012

DOCK

ASSIGNED TO EXAMINER

10/01/2012

MDSC

NOTICE OF DESIGN SEARCH CODE MAILED

06/27/2012

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

06/26/2012

NWAP

NEW APPLICATION ENTERED

06/21/2012

Continuous trademark protection

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