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Official data from USPTO

BEAUTYCOUNTER

Did you know this trademark is already registered in United States?

Before investing in name, identity, and promotion, validate collision risk and registration strategy to avoid wasting time and budget.

Active USPTO registrationType: WordOffice: United States

Quick snapshot

BEAUTYCOUNTER

ST13

US500000085590700

Class

21

Filing

85590700

Registration

4993617

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

76

Latest update

07/06/2025

Trademark type

Word

Nice classes

21

Filing date

04/05/2012

Registration date

07/05/2016

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

11/09/2021

Last transaction

07/06/2025

Responsible office

United States Patent and Trademark Office

Status code

702

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

2015-03-00

First use in commerce

2015-03-00

Drawing code

4

Owner type

58

Owner location

SANTA MONICA, CA

Examiner

LOOK, JEFFREY

Law office

L80

Current location

TMEG LAW OFFICE 108

Holders and representatives

Holders

G2G VENTURES, PBC
G2G NEWCO, INC.
Counter Brands, LLC
Counter Brands, LLC

Representatives

Perry J. Viscounty Latham & Watkins LLP

Technical classification

Nice Classes

Class 21

Vienna Codes

No Vienna codes available.

Goods and services

Class 21

Brushescosmetic brusheslip brushes; Grooming kits comprising the foregoing brushes for cosmetic use; Grooming accessories for personal usepersonal grooming kits comprising cosmetic brushesnon-medicated skin preparations

Publications

History of USPTO decisions and trademark events.

76 publications found

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

07/05/2025

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

10/09/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

08/29/2024

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

11/09/2021

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

11/09/2021

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

11/04/2021

E815

TEAS SECTION 8 & 15 RECEIVED

07/30/2021

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

07/05/2021

ASCK

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

03/10/2021

NOSU

NOTICE OF SUIT

04/14/2020

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/24/2018

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/24/2018

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

08/25/2016

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

08/25/2016

R.PR

REGISTERED-PRINCIPAL REGISTER

07/05/2016

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

05/28/2016

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

05/27/2016

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

05/17/2016

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

05/16/2016

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

05/16/2016

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

05/06/2016

GNRT

NON-FINAL ACTION E-MAILED

05/06/2016

CNRT

SU - NON-FINAL ACTION - WRITTEN

05/06/2016

SUPC

STATEMENT OF USE PROCESSING COMPLETE

04/08/2016

IUAF

USE AMENDMENT FILED

03/18/2016

EISU

TEAS STATEMENT OF USE RECEIVED

03/18/2016

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

09/24/2015

EX5G

SOU EXTENSION 5 GRANTED

09/23/2015

EXT5

SOU EXTENSION 5 FILED

09/18/2015

EEXT

SOU TEAS EXTENSION RECEIVED

09/18/2015

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

03/26/2015

EX4G

SOU EXTENSION 4 GRANTED

03/25/2015

EXT4

SOU EXTENSION 4 FILED

03/17/2015

EEXT

SOU TEAS EXTENSION RECEIVED

03/17/2015

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

02/19/2015

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

02/19/2015

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

09/17/2014

EX3G

SOU EXTENSION 3 GRANTED

09/16/2014

EXT3

SOU EXTENSION 3 FILED

09/10/2014

EEXT

SOU TEAS EXTENSION RECEIVED

09/10/2014

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

08/11/2014

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

08/11/2014

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/17/2014

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2014

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2014

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

03/28/2014

EX2G

SOU EXTENSION 2 GRANTED

03/27/2014

EXT2

SOU EXTENSION 2 FILED

03/19/2014

EEXT

SOU TEAS EXTENSION RECEIVED

03/19/2014

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/19/2014

EXRA

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

05/01/2013

NOAC

CORRECTED NOA E-MAILED

05/01/2013

EX1G

SOU EXTENSION 1 GRANTED

04/30/2013

DPCC

DIVISIONAL PROCESSING COMPLETE

04/30/2013

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

04/22/2013

EXT1

SOU EXTENSION 1 FILED

04/20/2013

DRRR

DIVISIONAL REQUEST RECEIVED

04/20/2013

ERTD

TEAS REQUEST TO DIVIDE RECEIVED

04/20/2013

EEXT

SOU TEAS EXTENSION RECEIVED

04/20/2013

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

03/19/2013

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

01/22/2013

PUBO

PUBLISHED FOR OPPOSITION

01/22/2013

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

01/02/2013

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

12/14/2012

ALIE

ASSIGNED TO LIE

12/14/2012

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

11/30/2012

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

11/28/2012

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

11/27/2012

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

11/27/2012

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

07/18/2012

GNRT

NON-FINAL ACTION E-MAILED

07/18/2012

CNRT

NON-FINAL ACTION WRITTEN

07/18/2012

DOCK

ASSIGNED TO EXAMINER

07/18/2012

MPMK

NOTICE OF PSEUDO MARK MAILED

04/19/2012

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

04/16/2012

NWAP

NEW APPLICATION ENTERED

04/09/2012

Continuous trademark protection

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