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Official data from USPTO

THE HEARTLAND EXPERIENCE

Did you know this trademark is already registered in United States?

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

THE HEARTLAND EXPERIENCE

ST13

US500000085508416

Class

44

Filing

85508416

Registration

4314239

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

48

Latest update

06/24/2026

Trademark type

Word

Nice classes

44

Filing date

01/04/2012

Registration date

04/02/2013

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

10/04/2023

Last transaction

06/24/2026

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

11/30/2012

First use in commerce

11/30/2012

Drawing code

4

Owner type

16

Owner location

Atlanta, GA, US

Examiner

STRUCK, ROBERT J

Law office

L90

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

CURO HEALTH SERVICES, LLC
HCR Healthcare, LLC

Representatives

Michele M. Glessner Womble Bond Dickinson (US) LLP

Technical classification

Nice Classes

Class 44

Vienna Codes

No Vienna codes available.

Goods and services

Class 44

HEALTH CARE; HOME HEALTH CARE AND HOSPICE CARE

Publications

History of USPTO decisions and trademark events.

48 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

06/23/2026

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

06/23/2026

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

06/23/2026

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/08/2024

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

03/08/2024

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

03/08/2024

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

03/08/2024

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

03/08/2024

ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

11/08/2023

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

10/05/2023

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

10/04/2023

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

10/04/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/03/2023

E89R

TEAS SECTION 8 & 9 RECEIVED

04/01/2023

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

04/02/2022

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

10/18/2018

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

10/17/2018

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

10/17/2018

E815

TEAS SECTION 8 & 15 RECEIVED

10/04/2018

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

04/02/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

05/23/2014

R.PR

REGISTERED-PRINCIPAL REGISTER

04/02/2013

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED

02/28/2013

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

02/27/2013

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

02/26/2013

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

02/25/2013

SUPC

STATEMENT OF USE PROCESSING COMPLETE

02/01/2013

IUAF

USE AMENDMENT FILED

01/31/2013

EISU

TEAS STATEMENT OF USE RECEIVED

01/31/2013

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

01/30/2013

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

01/30/2013

EWAF

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

01/25/2013

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

08/07/2012

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

06/12/2012

PUBO

PUBLISHED FOR OPPOSITION

06/12/2012

NONP

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

05/23/2012

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

05/08/2012

ALIE

ASSIGNED TO LIE

05/08/2012

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

04/20/2012

TEME

TEAS/EMAIL CORRESPONDENCE ENTERED

04/17/2012

CRFA

CORRESPONDENCE RECEIVED IN LAW OFFICE

04/16/2012

TROA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

04/16/2012

GNRN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

04/16/2012

GNRT

NON-FINAL ACTION E-MAILED

04/16/2012

CNRT

NON-FINAL ACTION WRITTEN

04/16/2012

DOCK

ASSIGNED TO EXAMINER

04/09/2012

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

01/09/2012

NWAP

NEW APPLICATION ENTERED

01/07/2012

Continuous trademark protection

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