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Official data from USPTO

THE 5 CHOICES

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Active USPTO registrationType: WordOffice: United States

Quick snapshot

THE 5 CHOICES

ST13

US500000085352549

Class

9, 16, 41

Filing

85352549

Registration

4195739

Risk and opportunity diagnosis

Executive reading for naming, filing, and monitoring decisions.

USPTO status

Active USPTO registration

Case type

Application and registration

Recorded events

63

Latest update

07/23/2025

Trademark type

Word

Nice classes

9, 16, 41

Filing date

06/22/2011

Registration date

08/21/2012

Expiration date

-

Complete case details

Structured fields from the responsible authority and the official record.

Status date

01/18/2023

Last transaction

07/23/2025

Responsible office

United States Patent and Trademark Office

Status code

800

Official register

Principal Register

Filing basis

Intent to use

First use anywhere

09/12/2011

First use in commerce

09/12/2011

Drawing code

4

Owner type

03

Owner location

Draper, UT

Examiner

LEIPZIG, MARC

Law office

M60

Current location

GENERIC WEB UPDATE

Holders and representatives

Holders

Franklin Covey Co.
Franklin Covey Co.

Representatives

Hope Hamilton Holland & Hart LLP

Technical classification

Nice Classes

Class 9Class 16Class 41

Vienna Codes

No Vienna codes available.

Goods and services

Class 9

Pre-recorded electronic and digital media featuring training programs in the field of professional and personal productivityleadershipmanagementprofessional and personal assessmentmeasurement and organization through time management and communication

Class 16

Publicationsreference manualsguidebooksflash cardsbrochures and pamphlets all in the field of professional and personal productivityleadershipmanagementprofessional and personal assessmentmeasurement and organization through time management and communication

Class 41

Educational servicesseminarsworkshopslecturesclasses all in the field of professional and personal productivityleadershipmanagementeducationprofessional and personal assessmentmeasurement and organization through time management and communication

Publications

History of USPTO decisions and trademark events.

63 publications found

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/16/2025

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/16/2025

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/16/2025

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/16/2025

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/16/2025

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

07/20/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

07/20/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

07/20/2023

CHAN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

07/20/2023

COAR

TEAS CHANGE OF OWNER ADDRESS RECEIVED

07/20/2023

NA89

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

01/18/2023

RNL1

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

01/18/2023

89AG

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

01/18/2023

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

01/18/2023

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

01/12/2023

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/12/2023

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/12/2023

E89R

TEAS SECTION 8 & 9 RECEIVED

07/01/2022

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/25/2022

EWOR

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

04/25/2022

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

04/25/2022

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

04/25/2022

REM2

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

08/21/2021

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

01/17/2020

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

01/17/2020

ARAA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

05/30/2018

REAP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

05/30/2018

NA85

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

03/23/2018

C15A

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

03/23/2018

APRE

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

03/23/2018

E815

TEAS SECTION 8 & 15 RECEIVED

03/12/2018

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

03/12/2018

REM1

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

08/21/2017

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

02/08/2016

TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

04/21/2014

R.PR

REGISTERED-PRINCIPAL REGISTER

08/21/2012

SUNA

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

07/17/2012

REGV

LAW OFFICE REGISTRATION REVIEW COMPLETED

07/14/2012

CNPR

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

07/12/2012

SUPC

STATEMENT OF USE PROCESSING COMPLETE

06/15/2012

AITU

CASE ASSIGNED TO INTENT TO USE PARALEGAL

06/13/2012

IUAF

USE AMENDMENT FILED

05/18/2012

EISU

TEAS STATEMENT OF USE RECEIVED

05/18/2012

NOAM

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

11/22/2011

NPUB

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

09/27/2011

PUBO

PUBLISHED FOR OPPOSITION

09/27/2011

PREV

LAW OFFICE PUBLICATION REVIEW COMPLETED

08/25/2011

ALIE

ASSIGNED TO LIE

08/25/2011

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/10/2011

XAEC

EXAMINER'S AMENDMENT ENTERED

08/10/2011

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

08/10/2011

GNEA

EXAMINERS AMENDMENT E-MAILED

08/10/2011

CNEA

EXAMINERS AMENDMENT -WRITTEN

08/10/2011

ZZZX

PREVIOUS ALLOWANCE COUNT WITHDRAWN

08/10/2011

CNSA

APPROVED FOR PUB - PRINCIPAL REGISTER

08/09/2011

XAEC

EXAMINER'S AMENDMENT ENTERED

08/09/2011

GNEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

08/09/2011

GNEA

EXAMINERS AMENDMENT E-MAILED

08/09/2011

CNEA

EXAMINERS AMENDMENT -WRITTEN

08/09/2011

DOCK

ASSIGNED TO EXAMINER

08/03/2011

MPMK

NOTICE OF PSEUDO MARK MAILED

06/29/2011

NWOS

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

06/28/2011

NWAP

NEW APPLICATION ENTERED

06/25/2011

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