RICARD

Mark description

The mark consists of three elements, namely, an upper dark blue cartouche with the word "RICARD" in white letters; a bottom white rectangle; and in the middle, a shape that has four beveled corners and is wider at the top than the bottom. This middle element contains a silver, white, and dark blue foliage design with a red circle at the center and a silver ribbon motif with dark blue edges that unfurls to the right and left of the red circle and extends beyond the edges of the shape, appearing to curl around behind it. The remainder of the middle element is comprised of fine silver lines radiating out from the foliage design on a white ground. All three elements of the mark are outlined in silver, dark blue and white. The mark is characterized by the relative placement and separation between these three elements which together create a tapering effect, with the top cartouche the widest, the middle element wider at the top than the bottom, and the bottom rectangle the narrowest.